Job Description

Job Title: Performance Marketing Executive

Type: Remote

Working Hours: UK business hours (Monday to Friday)

Note:

We are looking for an experienced Performance Marketing Specialist with prior experience working with premium, higher-end fashion, jewellery, or lifestyle brands, ideally within an ecommerce or DTC environment. The role requires someone who is highly experienced in hands-on ad buying and campaign execution.

Client:

They are a growing advanced contemporary jewellery brand known for quality craftsmanship, timeless design, and a modern approach to everyday wear. As they continue to scale their digital presence and ecommerce performance, we are looking for a results-driven Performance Marketing Specialist to support and accelerate our growth. This role will work closely with the Head of Digital and the wider team to optimize customer acquisition, retention, and revenue across all digital channels.

Role Overview

The Performance Marketing personnel will be responsible for managing, analysing, and optimizing all paid and performance-led marketing activity. This includes paid social, paid search, retargeting, affiliates, CRM performance, and ongoing conversion optimization across the website. This person will be data-led, commercially astute, and able to deliver measurable impact in a fast-moving environment.

You will also collaborate with the brand, content, and ecommerce teams to ensure campaigns are aligned, effective, and reflective of our brand values.

Key Responsibilities

Paid Media & Customer Acquisition

Manage, optimize, and scale paid social and paid search campaigns across platforms such as Meta, Google, and TikTok Drive customer acquisition through targeted, data-led performance strategies Execute always-on activity alongside seasonal and campaign-led pushes Lead audience segmentation, testing, and experimentation to improve ROAS and efficiency

Analytics & Performance Optimization

Monitor and analyze daily, weekly, and monthly performance across all channels Produce clear insights and actionable recommendations to improve results Lead A/B testing across ads, landing pages, and creative variations Own attribution modelling and performance reporting

Ecommerce Growth & CRO

Work with the Head of Digital to optimize the full digital funnel Identify opportunities to improve UX, product merchandising, and customer journeys Oversee landing page optimization in collaboration with internal teams or agencies Support SEO initiatives that align with broader acquisition and growth goals

Retention & CRM Support

Support lifecycle and retention strategies using performance insights Collaborate on email and SMS segmentation to improve customer lifetime value Analyze CRM performance and feed insights back into paid and audience strategies

Affiliate Marketing (Rakuten)

Manage day-to-day recruitment and relationships for the Rakuten affiliate programme Update and maintain text links, banners, and creative assets in line with campaigns and launches Monitor affiliate and sub-publisher activity to ensure brand and quality compliance Manage commission structures and promotional offers where appropriate

Cross-Functional Collaboration

Work closely with brand and creative teams to brief, test, and optimize performance assets Partner with merchandising and operations teams to support launches and stock considerations Support occasional out-of-hours social media posting when required

Skills & Experience

5+ years' experience in performance marketing, ideally within ecommerce or DTC environments Proven experience working with UK-based companies and UK clients Strong hands-on knowledge of Meta Ads Manager, Google Ads, TikTok Ads, and tracking tools Experience managing budgets efficiently and reporting against ROI targets Highly analytical, with the ability to interpret data and drive strategic decisions Hands-on experience with analytics platforms such as GA4 and Shopify analytics Familiarity with CRO tools and CRM/email platforms (e.g. Klaviyo) Creative mindset with a strong understanding of performance-led content Collaborative, proactive, and comfortable working in a fast-paced, remote setup
Job Types: Full-time, Permanent

Pay: ₹100,000.00 - ₹130,000.00 per month

Benefits:

Work from home
Application Question(s):

Do you have experience working for a premium, higher-end fashion, jewellery, or lifestyle brand. Please mention the name of the firm/s Do you have any experience working with an ecommerce or DTC brand. Please mention the name of the firm/s Do you have hands-on experience with CRM platform - Klaviyo (Yes/No) Which of these paid media platforms do you have hands on experience with - Meta Ads , Google Ads, TikTok Ads? Please mention the website analytics tools you have experience with - E.g. GA4, Shopify analytics, etc.
Experience:

total: 5 years (Preferred)
Work Location: Remote