Job Description

We are seeking a results-driven

Google & Meta Ads Executive

to manage and optimize paid advertising campaigns across Google Ads (Search, Display, Shopping, YouTube) and Meta Ads (Facebook & Instagram). The ideal candidate should have a strong understanding of performance marketing, data analysis, and creative optimization to maximize ROI and deliver measurable growth.

Key Responsibilities

Plan, execute, and optimize paid campaigns on

Google Ads & Meta Ads Manager

. Conduct keyword research, audience targeting, and competitor analysis to improve campaign performance. Create ad copies, visuals (with design team), and A/B test creatives to enhance CTR & conversion rates. Track, analyze, and report campaign performance using

Google Analytics, GA4, and Ads Manager dashboards

. Optimize campaigns for

ROAS, CPA, CPC, CTR, and conversion rates

. Manage campaign budgets effectively to maximize results. Stay updated with industry trends, platform updates, and algorithm changes. Collaborate with the marketing team to align paid campaigns with overall brand goals. Implement retargeting, lookalike, and custom audience strategies. Ensure accurate conversion tracking through

Google Tag Manager, Pixel, and UTM parameters

.

Key Requirements

Proven experience in running

Google Ads & Meta Ads campaigns

(minimum 1-2 years preferred). Strong understanding of

performance marketing, e-commerce funnels, and paid media KPIs

. Hands-on experience with

Google Ads Manager, Meta Business Manager, Google Analytics (GA4), and Tag Manager

. Analytical mindset with the ability to interpret data and provide actionable insights. Basic knowledge of landing page optimization & CRO (Conversion Rate Optimization). Strong communication and problem-solving skills. Certification in

Google Ads or Meta Ads

(preferred but not mandatory).

What We Offer

Competitive salary & performance incentives. Opportunity to work with a growing brand and scale campaigns across multiple verticals. Learning environment with exposure to advanced ad strategies and tools. Collaborative and creative work culture.
Job Types: Full-time, Permanent

Pay: ₹12,000.00 - ₹16,000.00 per month

Application Question(s):

How do you rate yourself in Google Ads/PPC?
Language:

English (Preferred)
Work Location: In person