Job Description

About Farm Growers

Farm Growers is a fast-growing Indian healthy snack brand built on

millet-based, natural, and farmer-sourced products

. We sell primarily through our

D2C website and digital channels

, and our growth depends on

high-performing paid ads, conversion-optimized funnels, and strong social media engagement

.

Why This Role Is Critical

This role directly impacts

revenue, profitability, and customer acquisition cost

. Every rupee spent on ads must generate profitable sales. You will own and scale Farm Growers'

entire paid marketing and digital growth engine

.

Role Overview

The Performance Marketing Executive will manage all

paid advertising and social media platforms

, including

Meta (Facebook & Instagram), Google, YouTube, and LinkedIn

, to drive

sales, leads, and brand growth

.

Key Responsibilities1. Paid Advertising & Performance Marketing

Launch, manage, and scale ads on

Facebook, Instagram, Google, YouTube, and LinkedIn

Create and optimize

cold traffic, retargeting, and lookalike campaigns

Control

daily budgets, bidding strategies, and scaling

Quickly stop low-performing ads and scale winning creatives Optimize

ROAS, CPA, CTR, CPM, and conversion rates

2. Funnel & Conversion Optimization

Build high-converting funnels for

offers, combos, and festival sales

Improve

product pages, landing pages, and checkout flows

Run

A/B tests

on creatives, headlines, offers, and formats Reduce

cart abandonment and drop-offs

3. Retargeting & Customer Monetization

Run

View Content, Add-to-Cart, Checkout, and Purchase retargeting campaigns

Use

WhatsApp & Email marketing

for abandoned cart recovery Increase

repeat purchases, AOV, and customer lifetime value (LTV)

4. Campaign & Revenue Management

Execute

festival campaigns, flash sales, and limited-time offers

Track

daily ad spend, revenue, and profit

Ensure all campaigns are

profitable and scalable

5. Social Media Management

Plan and manage content for

Instagram, Facebook, LinkedIn, and YouTube

Post

Reels, Shorts, Stories, Carousels, and Static Creatives

Write

captions, hashtags, and strong CTAs

Respond to

comments and DMs

to build trust and engagement

6. Tracking, Analytics & Reporting

Set up and manage:

Facebook Pixel & Conversion API

Google Tag Manager

GA4

Track:

ROAS

Cost per Purchase

Conversion Rate

Revenue & Repeat Customers

Provide

weekly and monthly performance reports

Software & Tools

Meta Ads Manager & Business Suite Google Ads & YouTube Ads LinkedIn Ads Manager Google Analytics (GA4) Google Tag Manager Shopify Facebook Pixel & Conversion API WhatsApp & Email Tools (Klaviyo, Interakt, etc.) Canva Pro CapCut / VN / InShot Excel / Google Sheets

Eligibility

Minimum 2 years of experience

in a

marketing or ad agency

handling

performance marketing

Bachelor's degree

in any field (Marketing, Business, Media, or related fields preferred)

What We Are Looking For

Strong hands-on experience in

D2C performance marketing

Deep understanding of

Meta Ads, YouTube Ads, LinkedIn Ads, funnels, and retargeting

Ability to run

profitable ad campaigns

A mix of

creative thinking and data-driven decision making

Performance Expectations

Consistently

profitable ROAS

Lower

Cost per Purchase

Higher

repeat customer rate

Increasing

monthly revenue

What We Offer

Full-time, on-site role

Work with a

fast-scaling Indian healthy D2C brand

Job Type: Full-time

Pay: ?10,059.48 - ?20,000.00 per month

Work Location: In person