Job Description

Key Responsibilities

1. Strategy & Planning

Understand client business goals, target audience, budgets, and timelines Create customized paid advertising strategies based on client requirements Plan campaign structure, funnel approach, budget allocation, and KPIs Present and clearly explain ad strategies and execution plans to clients
2. Campaign Setup & Execution

Create, manage, and optimize campaigns across: Google Search, Display, YouTube, Performance Max Meta Lead Generation, Conversion, Retargeting, and Scaling campaigns Perform keyword research, audience targeting, and ad copy planning Set up and validate conversion tracking, events, and pixels
3. Daily Monitoring & Optimization

Monitor campaign performance on a daily basis across all active clients Optimize bids, budgets, keywords, audiences, and creatives Identify performance gaps and apply data-driven optimizations Ensure consistent performance and account hygiene
4. Reporting & Client Communication

Prepare and share: Weekly performance updates Monthly detailed performance reports with insights and next-step actions Communicate campaign performance, results, and improvements clearly Participate in client calls to explain strategy, performance, and future plans
5. Multi-Client Account Management

Manage multiple client accounts simultaneously in an agency setup Prioritize tasks based on performance impact and deadlines Maintain structured workflows and documentation for each client
6. Creative & AI Support

Use Canva for quick ad creatives and modifications when required Basic working knowledge of AI image generation tools for creative ideation Coordinate with designers for advanced or brand-led creatives
7. Landing Page & Team Collaboration

Work closely with design, development, and content teams Share actionable inputs for the landing page and conversion rate optimization Align ad messaging with landing page content and user intent
8. Intern & Junior Team Support (If Assigned)

Guide interns or junior team members on paid advertising tasks Assign tasks such as research, monitoring, and reporting Review work to ensure accuracy, quality, and performance alignment
9. Continuous Learning & Skill Upgrade

Stay updated with platform changes and feature updates in Google Ads and Meta Ads Learn and apply new performance marketing strategies, automation, and AI-driven optimizations Quickly adapt to new tools, trends, and evolving client requirements

Required Skills & Experience

Hands-on experience with Google Ads and Meta Ads Strong understanding of performance metrics: CPL, CPA, ROAS, CTR, CVR Experience handling multiple client accounts Clear and professional client communication skills Basic to intermediate experience with Canva and AI-based creative tools

Work Environment

Digital marketing agency setup Performance-driven, collaborative team structure Exposure to multiple industries and business models
Job Type: Full-time

Pay: From ?15,000.00 per month

Benefits:

Flexible schedule Paid sick time Paid time off
Application Question(s):

Do you have a working laptop?
Work Location: In person