Job Description

Key Responsibilities

Develop and implement paid media strategies across Meta (Facebook & Instagram), Google Ads, YouTube Ads, LinkedIn Ads, Quora, Reddit, and other ad platforms. Manage end-to-end campaign execution: planning, setup, A/B testing, budget allocation, optimization, and performance analysis. Continuously monitor and improve campaign performance to achieve KPIs (ROAS, CPL, CTR, etc.). Generate and deliver in-depth performance reports and insights to clients and internal stakeholders. Collaborate with creative and content teams to align ad messaging and landing page experiences with audience needs. Conduct market and competitor analysis to stay ahead of industry trends and platform changes. Lead media planning, forecasting, and performance benchmarking for existing and new clients. Own client communication and reporting on all performance marketing matters. Manage ad account structures, pixel tracking, conversions, and attribution models.

Key Requirements

Minimum 4 years of hands-on experience in performance marketing with a digital or integrated marketing agency. Proven track record of managing successful paid campaigns across:

Meta Business Suite & Meta Ads

Google Ads (Search, Display, Shopping, etc.)

YouTube Ads

LinkedIn Ads Manager

Quora & Reddit

Experience with other social ad platforms is a strong plus. Strong analytical skills with deep knowledge of ad analytics, attribution models, and funnel tracking. Ability to create and manage large-scale media plans and handle multiple client accounts. Highly proficient with performance tools (Google Analytics, Tag Manager, Data Studio, etc.). Excellent communication and presentation skills. Strategic mindset with the ability to work independently and make data-driven decisions. Comfortable working in a fast-paced agency environment and managing multiple deadlines.

What We Offer

A long-term opportunity with a fast-growing agency Creative freedom and ownership of your domain A collaborative, young, and energetic work culture Career growth opportunities and upskilling support Competitive salary and performance-based incentives
Job Type: Full-time

Pay: ₹25,000.00 - ₹40,000.00 per month

Benefits:

Flexible schedule Leave encashment
Work Location: In person