Job Description

Job Title:

Google Ads & Facebook Ads

Location:

Remote

Job Type:

Full-time.

About the Role:

We are seeking a data-driven and creative

Performance Marketing Specialist

to manage and optimize our Google Ads and Facebook Ads campaigns. The ideal candidate has hands-on experience with paid media strategies and thrives in a fast-paced, results-driven environment.

Key Responsibilities:

Plan, create, and execute paid ad campaigns on

Google Ads (Search, Display, YouTube)

and

Facebook Ads (Meta Business Suite, IG)

Conduct keyword research, audience targeting, A/B testing, and conversion optimization Monitor campaign performance daily and make real-time adjustments to improve ROI Analyze and report on key metrics (CPA, ROAS, CTR, CPM, Conversion Rate, etc.) Collaborate with design and content teams to develop high-performing ad creatives Stay up-to-date with platform updates, algorithm changes, and best practices Manage and allocate budgets effectively across platforms

Qualifications:

2+ years of experience in running and optimizing paid media campaigns on Google and Facebook Strong understanding of performance marketing, conversion funnels, and attribution Proficient in Google Ads, Meta Ads Manager, Google Analytics (GA4), and Tag Manager Experience with tools like SEMrush, Ahrefs, Hotjar, or similar is a plus Excellent analytical skills and attention to detail Certification in Google Ads and/or Meta Blueprint is a plus

Nice to Have:

Experience with retargeting, lookalike audiences, and custom conversions Familiarity with landing page optimization (e.g., Unbounce, Webflow) Knowledge of e-commerce or lead-gen marketing
Job Type: Full-time

Pay: From ?15,000.00 per month

Benefits:

Paid sick time
Work Location: In person

Application Deadline: 20/05/2025