Job Description

Performance Marketing Executive

Key Responsibilities

Campaign Development:

Create and implement digital advertising campaigns across various paid channels, including social media, search engines, and programmatic platforms.

Budget Management:

Manage campaign budgets, ensuring spending is optimized to achieve the highest possible ROI.

Performance Analysis:

Monitor key performance metrics (KPIs), track campaign progress, and analyze trends to identify areas for improvement.

Optimization:

Implement changes to campaigns, such as adjusting bids or testing creative, based on performance data to enhance results.

Reporting:

Provide regular reports on campaign performance to stakeholders and management.

Trend Monitoring:

Stay informed about the latest digital marketing trends and best practices to incorporate them into strategies.

Collaboration:

Work with creative teams to develop ad assets and coordinate with other departments to ensure campaigns align with overall marketing objectives.
Required Skills

Analytical Skills:

Ability to analyze data and draw actionable insights to optimize campaigns.

Data Interpretation:

Comfort with interpreting performance data from various marketing platforms.

Marketing Tools:

Proficiency with digital advertising platforms like Google Ads and Meta Ads Manager.

Creativity:

Ability to craft compelling ad copy and imagery that resonates with target audiences.

Adaptability:

A willingness to learn and stay updated on the ever-evolving digital marketing landscape.

Communication Skills:

Ability to communicate effectively with internal and external stakeholders.
Job Type: Full-time

Pay: ₹15,000.00 - ₹24,000.00 per month

Benefits:

Food provided
Language:

English (Required)
Work Location: In person