Job Description

Job Title: Performance Marketing Executive

Location: [Insert Location or "Remote"]

Department: Digital Marketing / E-commerce

Reporting to: Marketing Manager or Head of Growth

Experience Required: 1-3 years

Employment Type: Full-Time

Job Summary

We are looking for a results-driven Performance Marketing Executive to manage and optimize paid advertising campaigns across platforms like Meta (Facebook/Instagram), Google Ads, YouTube, and marketplaces (Amazon/Flipkart if applicable). You will be responsible for driving ROI, generating quality traffic, and achieving growth KPIs such as ROAS, CAC, and conversions.

Key Roles & Responsibilities

Campaign Management

Plan, execute, and optimize paid ad campaigns on Google Ads (Search, Display, YouTube), Facebook/Instagram, and other digital platforms.

Conduct A/B testing of creatives, headlines, targeting, and landing pages.

Budget & ROI

Manage monthly ad budgets with a focus on maximizing ROI and lowering customer acquisition cost (CAC).

Monitor key performance metrics (CTR, CPC, ROAS, CPM, CPL) and deliver weekly reports.

Analytics & Reporting

Use tools like Google Analytics, Meta Ads Manager, and GA4 to track funnel performance.

Prepare reports with insights, optimizations, and action plans based on data.

Audience & Targeting

Create custom, lookalike, and retargeting audiences based on customer behavior and campaign goals.

Use dynamic product ads and performance creative strategies for remarketing.

Coordination & Execution

Collaborate with content, design, and product teams for campaign assets.

Coordinate with marketplaces (Amazon/Flipkart) if applicable for ad strategy and deals.

Required Skills

Hands-on experience in Google Ads, Facebook Ads Manager, GA4, and Google Tag Manager

Strong knowledge of conversion tracking, attribution models, and pixel setup

Excellent analytical skills with Excel and/or reporting dashboards

Knowledge of e-commerce funnels, retargeting, and sales-led performance marketing

Familiarity with Shopify, WooCommerce, or similar CMS is a plus

Qualifications

Bachelor's degree in Marketing, Business, Communications, or a related field

Google Ads / Meta Blueprint certifications are a plus

1-3 years of experience in digital/performance marketing

Bonus Points (Good to Have)

Experience in D2C brands or fashion/lifestyle category

Understanding of marketplace ad panels (Amazon Sponsored Ads, Flipkart PPC)

Exposure to creative A/B testing

Job Type: Full-time

Pay: ₹14,000.00 - ₹30,000.00 per month

Benefits:

Provident Fund
Schedule:

Day shift
Application Question(s):

How many years experience in Google ads How many years of experience in Meta ads How many years of experience in e-commerce
Language:

English (Preferred)
Work Location: In person

Application Deadline: 04/08/2025