Job Description

Performance Marketing Executive - Meta & Google Ads

Company: Wildship Enterprises (Parent Company of Svastika)

Location: Mumbai - Vikhroli

Department: Marketing

Type: Full-time

At Wildship Enterprises--the parent company of Svastika, a brand known for blending aesthetics with cultural and spiritual essence--we are seeking an experienced Performance Marketing Specialist - Meta & Google Ads with a strong background in e-commerce marketing.

This role is ideal for someone who understands how to drive sales and revenue through data-driven advertising, can optimize campaigns across Meta and Google platforms, and has hands-on experience in scaling D2C (Direct-to-Consumer) e-commerce brands.

Key Responsibilities

1. Campaign Strategy:

Plan, execute, and manage e-commerce ad campaigns on Meta (Facebook & Instagram) and Google (Search, Display, Shopping, YouTube).

Focus on driving sales, conversions, and ROAS (Return on Ad Spend).

2. Optimization & Analysis:

Continuously monitor performance metrics (CPA, CTR, ROAS, CPC, Conversion Rate) and optimize for better results.

Implement data-driven decisions to scale winning campaigns and pause underperformers.

3. Creative Collaboration:

Work closely with the content, design, and product teams to create compelling ad creatives and landing pages tailored for e-commerce audiences.

4. A/B Testing & Experimentation:

Conduct A/B tests for audiences, creatives, copy, and ad formats to identify what performs best for different product categories.

5. Budget & Bidding Management:

Manage and optimize ad spends efficiently across platforms to ensure maximum ROI within assigned budgets.

6. Targeting & Retargeting:

Utilize custom audiences, lookalike segments, and keyword strategies to reach new customers and re-engage existing ones.

7. Trend Awareness:

Stay up to date with the latest e-commerce trends, algorithm updates, and digital marketing innovations across Meta and Google Ads.

8. Reporting & Insights:

Create detailed performance reports with actionable insights and recommendations for continuous improvement.

Qualifications and Skills

Experience: Minimum 2-4 years of hands-on experience in e-commerce performance marketing (Meta & Google Ads).

Track Record: Proven success in driving online sales, optimizing ROAS, and scaling paid campaigns for D2C or e-commerce brands.

Tools Expertise: Proficient in Meta Ads Manager, Google Ads, Google Analytics, Google Merchant Center, and Pixel/conversion tracking setup.

Analytical Mindset: Strong ability to interpret data, spot trends, and make strategic adjustments.

Creativity: Skilled at collaborating on high-converting ad creatives and landing pages.

Adaptability: Comfortable working in a fast-paced e-commerce environment with changing trends and new opportunities.

Why Join Us?

At Wildship Enterprises, we're not just about performance--we're about purpose. As the parent company of Svastika, a brand rooted in aesthetic and cultural values, we believe in combining creativity with measurable impact.

Here's what you can expect:
Opportunity to manage high-impact e-commerce ad campaigns from strategy to execution.

Work with a passionate, data-driven, and creative marketing team.

Grow in a culture that values innovation, ownership, and results.

If you have a passion for e-commerce marketing and know how to make ads convert, we'd love to hear from you!

Apply now to be part of our growth journey at Wildship Enterprises.
(hr@wildship.org)

Job Type: Full-time

Pay: ?25,000.00 - ?35,000.00 per month

Benefits:

Health insurance Paid sick time Paid time off
Work Location: In person