Job Description

Key Responsibilities:

Run ROI-driven campaigns across Google, Meta, YouTube, LinkedIn, and other paid channels. Conduct keyword research, audience targeting, segmentation, and bid strategy planning. Create, monitor, and optimize ad campaigns to achieve CPA, CPL, and ROAS targets. Manage budgets and track daily spend to ensure optimal utilisation.

Optimisation & Analytics

Continuously monitor performance metrics and make data-driven adjustments. Conduct A/B testing on creatives, ad copies, audiences, and landing pages. Analyse campaign data and generate weekly/monthly performance reports. Ensure proper tracking using UTM parameters, GA4, and pixel integrations.

Creatives & Collaboration

Work with designers and content teams to develop high-performing ad creatives. Coordinate with sales/CRM teams to improve lead quality and conversion rates.

Tools & Platforms

Google Ads Manager Meta Business Manager Google Analytics 4 (GA4), Google Tag Manager LinkedIn Campaign Manager (optional) SEMrush / Ahrefs (optional)

Required Skills

1-3 years experience in performance / paid marketing.

Strong understanding of CPC, CPA, CTR, ROAS, funnel metrics. Experience running lead gen or e-commerce campaigns. Proficiency in Google Ads and Meta Ads platforms. Strong analytical skills and Excel/Sheets proficiency. Familiarity with landing page optimisation.

Good to Have

Google Ads / Meta Blueprint certification. Basic knowledge of Canva / creative briefing. Familiarity with affiliate marketing or influencer performance campaigns.
Job Types: Full-time, Permanent

Pay: ₹18,000.00 - ₹35,000.00 per month

Application Question(s):

Are you from Kochi? What is your notice period in days? can you join immediately?
Education:

Bachelor's (Required)
Experience:

Performance marketing: 2 years (Required) Digital marketing: 2 years (Required)
Language:

English (Required) Malayalam (Required)
Work Location: In person