Job Description

- Performance Marketing Specialist (Meta + Google Ads)

Location:

Thiruvananthapuram, Kallambalam,Kerala

Brand:

Posh Wedding Rental LLP & Posh Jewels

About the Role

We are looking for a

Performance Marketing Specialist

who can

plan, execute, and optimize paid campaigns

across

Meta (Facebook/Instagram)

and

Google (Search, Display, Shopping, YouTube)

.
Your role will directly impact

lead generation, Shopify sales, and overall brand growth

across Kerala and beyond.

Key Responsibilities

Plan, launch, and manage

Meta Ads & Google Ads campaigns

(lead gen, sales, brand awareness). Optimize campaigns daily for

CPC, CTR, ROAS, CPA, and conversions

. Build and manage

custom audiences, lookalikes, remarketing flows

. Conduct

keyword research

and craft

ad copies

with strong CTAs. Manage

Google Merchant Center, Shopify ad integrations, and Pixel/CAPI tracking

. Test creatives, landing pages, and ad formats to maximize ROI. Monitor analytics, prepare

weekly/monthly reports

, and suggest growth opportunities. Stay updated on

latest performance marketing trends, AI ad tools, and algorithm updates

.

Requirements

2-4 years of

hands-on experience

with

Meta Ads Manager + Google Ads

. Strong understanding of

conversion tracking, GA4, Shopify analytics, Tag Manager

. Proven success in

scaling campaigns profitably

(lead gen + eCommerce sales). Data-driven mindset with strong analytical and reporting skills. Creative sense for testing ad visuals, reels, and sales-driven content.

Preferred:

Experience targeting

Kerala/Indian local audiences

.

What We Offer

Opportunity to work with Kerala's

No.1 Wedding Dress Rental Brand

+ fast-growing

eCommerce jewellery brand

. Performance-driven growth incentives. A creative + analytical role where your campaigns directly drive

real sales & bookings

.
Job Type: Full-time

Pay: ?18,000.00 - ?20,000.00 per month

Benefits:

Flexible schedule
Language:

English (Preferred)
Work Location: In person