Job Description

Title: Paid Ads / Performance Marketing Executive

Job Summary

We are looking for a performance-focused marketing executive to manage paid advertising across Meta and Google platforms, along with handling our social media presence. The role is focused on lead generation, admissions, brand visibility, and measurable ROI through data-driven campaigns and consistent social media activity.

Key Responsibilities

Handle Meta Ads (Facebook & Instagram) and Google Ads (Search, Display, YouTube) end to end Plan, launch, optimize, and scale paid campaigns Audience research, targeting, retargeting, and budget control Set up and manage pixels, conversion tracking, and basic GA4 reporting Monitor performance, CPL, ROAS, and optimize regularly Coordinate with design/content team for ad creatives and landing pages Prepare simple performance reports and insights

Required Skills & Qualifications

Hands-on experience with Meta Ads Manager and Google Ads Strong understanding of lead generation campaigns Basic knowledge of GA4, conversion tracking, and pixels Experience with landing pages and WordPress is a plus SEO knowledge is a plus, not mandatory Experience matters more than certifications
Job Types: Full-time, Permanent

Pay: ₹25,000.00 - ₹45,000.00 per month

Benefits:

Provident Fund
Work Location: In person