Job Description

Job Summary

---------------


We are looking for a motivated and data-driven

Performance Marketing Executive

to join our marketing team. The ideal candidate will have at least

2 years of hands-on experience

in paid media and performance marketing, with a strong ability to execute, optimize, and analyze digital campaigns. In this role, you will support the execution of performance marketing strategies across multiple channels and contribute directly to customer acquisition and business growth.

Roles and Responsibilities

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Execute and optimize performance marketing campaigns across paid channels, including

Search (SEM), Display, Social Media, and Affiliate Marketing

. Support the development and implementation of performance marketing strategies focused on

customer acquisition and retention

. Monitor daily campaign performance and optimize

budgets, bids, creatives, and targeting

to achieve KPIs. Analyze campaign data to identify

trends, insights, and opportunities

for performance improvement. Prepare regular performance reports and dashboards, highlighting

key metrics and actionable insights

. Collaborate with internal teams such as

Creative, Content, and Sales

to ensure campaign alignment with business goals. Conduct

A/B testing

on ads, audiences, and landing pages to improve conversion rates. Stay updated with the latest

industry trends, platform updates, and best practices

in performance marketing.

Qualifications and Experience

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Bachelor's degree in

Marketing, Business, Communications

, or a related field. Minimum

2 years of experience

in performance marketing or paid media roles. Hands-on experience with platforms such as

Google Ads, Meta (Facebook & Instagram) Ads

, and other paid channels. Strong

analytical skills

with the ability to interpret performance data and optimize campaigns accordingly. Familiarity with

analytics and reporting tools

such as Google Analytics and ad platform dashboards. Good

communication skills

and the ability to work collaboratively in a team environment.

Proficiency in Kannada is preferred

(spoken and/or written). * Google Ads and Meta/Facebook Ads

certifications are a plus

.