Job Description

We are looking for a data-driven, execution-focused

Performance Marketing Executive

who has hands-on experience managing campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other search/social performance platforms.

The ideal candidate understands both

B2B and D2C funnels

, knows how to scale paid channels efficiently, and can translate performance insights into actionable improvements across acquisition, conversion, and retention.

You will work closely with cross-functional teams--content, creative, product, and sales--to drive measurable growth across all digital touchpoints.

Key Responsibilities

Paid Media Management

Plan, execute, and optimize paid campaigns across: +

Google Ads

(Search, Display, Video, Performance Max)
+

Meta Ads

(Facebook/Instagram)
+

LinkedIn Ads

(Lead Gen, Sponsored Content, CPL optimization)
+ Additional platforms:

Twitter Ads, YouTube Ads, Quora, Pinterest, Amazon Ads.

Manage full-funnel campaigns for

both B2B and D2C

, adapting strategy based on audience behavior and platform strengths. Keyword and audience research for campaign planning.

Analytics & Measurement

Strong understanding of

Google Analytics (GA4)

and

Google Search Console

. Build weekly and monthly performance dashboards. Track KPIs such as CAC, ROAS, LTV:CAC, CPL, CPM, CTR, CVR. Implement conversion tracking using GA4, Tag Manager, and platform pixels.

Creative & Messaging Optimization

Collaborate with design and content teams to develop high-performing ad creatives. Run A/B tests on landing pages, ad copies, creatives, and audience segments. Suggest creative directions based on data-driven insights.

Display & Programmatic

Understanding of

on-site and off-site display advertising

(Google Display Network, retargeting, contextual ads). Support programmatic buys through DSPs.

SEO & Web Readiness

Basic understanding of SEO best practices to support landing page relevance and Quality Score improvements. Coordination with the SEO team to maintain high-intent keyword coverage.

Cross-Functional Collaboration

Partner with product, sales, and marketing teams to align campaign goals with business outcomes. Support B2B lead generation workflows via CRM integrations (HubSpot, Zoho, Salesforce). Ensure smooth handoff of qualified leads to the sales team.

Required Skills & Qualifications

1-3 years of hands-on experience in

Google Ads, Meta Ads, and LinkedIn Ads

. Experience running campaigns for both

B2B and D2C brands

. Proficiency in

Google Analytics (GA4), Search Console, and Google Tag Manager

. Understanding of

Display advertising

, retargeting, and audience segmentation. Ability to analyze data, derive insights, and present clear performance summaries. Strong command over ad copywriting and creative briefing. Familiarity with lead management and CRM systems is a plus. Basic understanding of landing page optimization, funnel creation & CRO.

Preferred Qualifications

Experience with marketing automation tools: HubSpot, Zoho, Mailchimp. Basic knowledge of HTML/CSS or landing page builders (Webflow, Unbounce, WordPress). Exposure to programmatic DSPs, UAC, or e-commerce marketplace ads. Certifications: Google Ads, Meta Blueprint, LinkedIn Marketing.

Soft Skills

Strong analytical and problem-solving skills. Highly organized with excellent time management. A "test-and-learn" mindset: proactive with experiments and optimizations. Ownership mindset with attention to detail. Excellent communication and team collaboration.

What We Offer

Opportunity to work directly with the leadership team. Exposure to multi-channel paid growth strategies. Fast-paced learning environment with room to experiment. * Performance-based growth.