Job Description

Position: Performance Marketing Executive

We are looking for a data-driven Performance Marketing Executive to lead and execute high-impact paid media
campaigns across digital platforms. This role is responsible for driving customer acquisition, retention, and
revenue growth through strategic use of advertising tools, performance analysis, and cross-functional collaboration.

Key Responsibilities:-
Campaign ManagementPlan, execute, and optimize full-funnel advertising campaigns across Google Ads, Meta Ads, and other

digital platformsPerform daily account management, bid adjustments, and audience targeting to improve campaign

efficiency
Strategy DevelopmentDevelop scalable paid media strategies to drive high-quality traffic, brand awareness, and lead generation Continuously test and refine ads, keywords, creatives, and landing pages for improved performance

Performance Analysis & OptimizationMonitor and analyze campaign performance using KPIs like CPA, CPL, VCR, and ROI Generate weekly/monthly reports with actionable insights to refine campaign strategies

Budget ManagementManage and allocate advertising budgets to maximize return on investment Monitor spend, adjust bids, and reallocate resources based on performance data

CollaborationWork closely with design, content, and product teams to develop high-performing creatives and landing

pagesAlign with the SEO team to create integrated strategies across organic and paid channels

Required Qualifications
Education
Bachelor's degree in Marketing, Business, or a related field

Experience:-Minimum 2 years of hands-on experience in Performance Marketing Proven expertise in managing Google Ads (Search, Shopping), Meta Ads, and programmatic platforms

(DSPs, SSPs, RTB, etc)Experience optimizing campaigns across e-commerce platforms and setting up virtual shops (e.g.,

Facebook Commerce Manager, Instagram Shopping)Familiarity with ad servers such as Google Ad Manager and Meta Business Suite

Skills & Tools
Technical ProficiencyGoogle Ads, Meta Ads, Google Analytics Facebook Ad Manager, Google Tag Manager Programmatic ad platforms MS Excel, PowerPoint, bid management tools

Analytical & Strategic ThinkingStrong grasp of data analysis, audience segmentation, and funnel optimization Ability to interpret performance metrics and translate them into growth strategies

Certifications (Preferred)Google Ads Certification Meta/Facebook Blueprint Certification

Key Skill

PPC | Google Analytics | Campaign Management | Brand Awareness | Market Research | Account
Optimization | SEM | Budgeting | Bid Management | SEO | Performance Reporting