Job Description

Role Overview



We are looking for a results-driven Performance Marketing Executive to join our growth team. You'll be responsible for managing and optimizing paid campaigns across digital channels, with a focus on driving efficient acquisition and measurable business outcomes. Ideal candidates will have hands-on experience running ads across Meta, Google, and other platforms, and a solid understanding of performance metrics.

Job Responsibilities:

Plan, execute, and optimize paid media campaigns across platforms like Google Ads, Meta (Facebook/Instagram), and YouTube Monitor and analyze campaign performance and drive data-led decisions Build and test ad creatives, audience segments, and targeting strategies in collaboration with content and design teams Own daily budget pacing, bid strategies, and funnel optimization Report on performance with actionable insights and campaign learnings Stay updated on platform changes, tools, and best practices Collaborate with category, product, design, analytics teams to align on overall growth strategy

What we are looking for:

1-3 years of hands-on experience in performance marketing (preferably in an agency) Strong understanding of Google Ads (Search, Display, YouTube) and Meta Ads Manager Experience with A/B testing, conversion tracking, and analytics tools (e.g., GA4, Google Tag Manager, etc.) Comfortable managing monthly ad budgets and performance targets Analytical mindset with strong Excel/Google Sheets skills Attention to detail and ability to thrive in a fast-paced, outcome-driven setup Bonus: Experience with edtech, lead-gen funnels.

Why Join us:

Join us in shaping the future of learning. Be part of a team that's driven by innovation, focused on outcomes, and passionate about empowering students across the country. At ALLEN Digital, your work will make a measurable impact on millions of lives.