Must have - Performance Marketing AND Amazon Ads AND Meta Ads
? Leadership:
? Revenue planning/setting: P&L management of different channels (DTC, Marketplace, Qcom)
? Team management: Manage a lean team and agencies to drive business outcomes
? Working with other teams to have a view on inventory, new launches to drive growth? Acquisition:
? Performance marketing: Hands-on experience with performance marketing (FB, Meta, Amazon, Blinkit) and managing agencies with RoAS and revenue targets on both website and marketplaces front
? Organic traffic: Using SEO and GEO as a tool to consistently build organic traffic ? Build affiliate channels and networks that drive traffic and revenues to the website.
? Analyze data to find scope of improvement on existing campaigns
? Conversion: ? CRO: Tracking Traffic, ATC, Checkout and conversion ratios and maintaining industry-leading standards on the same
? Running experiments on the website and other channels via A/B testing to improve conversion rates
? Analyzing customer flow and analytics to execute process/product improvements
? Retention:
? Drive incremental revenue by owning CRM and retention ? Maintain healthy cohorts ratio
QoQIdeal candidate:
? Bengaluru-based or willing to relocate
? Willing to work 5 days out of office
? Candidates with 3-5 years of entrepreneurial/DTC start-up experience valued.
? Proven track record of driving growth and revenue through developing and implementing growth strategies.
? Experience in performance marketing and SEO
? Very strong analytical and data-driven mindset. Excel wizard. ? Experience with A/B testing and experimentation.
? Experience working with cross-functional teams.
? Proven experience in identifying and prioritizing growth opportunities in the product.
? Strong communication skills and ability to communicate progress, insights, and recommendations to stakeholders and leadership.
Job Type: Full-time
Pay: ?1,000,000.00 - ?1,700,000.00 per year
Benefits:
Flexible schedule
Work Location: In person
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