Job Description

We are looking for a

Performance Marketing Executive

to join our team and drive growth through data-driven advertising campaigns across Meta and Google platforms.

Key Responsibilities

Plan, execute, and optimize

paid campaigns on Meta (Facebook/Instagram Ads) and Google Ads

(Search, Display, Shopping, YouTube). Conduct thorough

audience research and targeting

to maximize campaign ROI. Monitor, analyze, and report campaign performance metrics such as CTR, CPC, CPA, ROAS, and conversions. Implement

A/B testing

for creatives, ad copy, and landing pages to improve results. Collaborate with design and content teams to develop

ad creatives and messaging

. Manage and optimize ad budgets effectively to achieve business goals. Stay updated with platform changes, policies, and best practices for Meta and Google ads. Provide insights and recommendations for continuous improvement in paid media strategies.

Requirements

Proven experience (1-3 years) running and managing

Meta Ads and Google Ads

campaigns. Strong understanding of

digital marketing KPIs

and performance optimization. Hands-on experience with

Meta Business Manager

and

Google Ads Manager

. Proficiency in

Google Analytics / GA4

and other performance tracking tools. Analytical mindset with the ability to translate data into actionable strategies. Good communication and collaboration skills. Certification in Google Ads and/or Meta Ads (preferred but not mandatory).

What We Offer

Competitive salary package with performance-based incentives. Opportunity to work in a

fast-growing, impact-driven brand

. Learning & development opportunities in advanced performance marketing. A collaborative, creative, and supportive work environment.
Job Type: Full-time

Pay: ₹25,000.00 - ₹40,000.00 per month

Work Location: In person