Job Description

JOB TITLE:

Performance Marketing Executive

LOCATION:

Gurugram

ABOUT THE COMPANY

Shamoor Media Group is a digital marketing company in India, which has completed more than 500 Crore in advertising campaigns for multiple renowned brands in the last 12 years. The organization has assisted their clients to become industry icons by achieving profitability which is beyond expectations. Shamoor also builds a strong online presence for its clients through a blend of design, technology, and media, utilizing seasoned consultants, and strategists with a knack for innovative ideas and insight into successful campaigns. They also specialize in web designing and development which is supported by search engine optimization and public relations solutions

PROFILE SUMMARY

As a Performance Marketing Specialist, you will plan, execute, and optimize paid campaigns across platforms like Google Ads, Facebook, and Instagram. You will analyse performance metrics, conduct A/B testing, and manage budgets to maximize ROI. Collaborating with creative and analytics teams, you'll align strategies with business goals, integrate SEO with paid ads, and provide regular performance reports while staying updated on industry trends to drive results

ROLES & RESPONSIBILITY

? Plan, execute and optimize paid marketing campaigns across platforms like Google Ads and Meta Platforms
? Monitor performance metrics and analyse campaign data to optimize strategies and maximize ROI
? Conduct A/B testing on ad creatives, landing pages, and targeting strategies to improve performance
? Allocate and manage marketing budgets to ensure maximum ROI across campaigns
? Collaborate with creative, content, and analytics teams to align strategies with business goals
? Prepare detailed performance reports and provide insights to stakeholders
? Integrate SEO strategies with paid advertising efforts for a comprehensive marketing approach
? Stay updated with industry trends, tools, and best practices to enhance marketing strategies

SKILLS

? Proficiency in digital marketing tools (e.g., Google Analytics, SEMrush, Facebook Ads Manager)
? Strong analytical skills with the ability to interpret data and derive actionable insights
? Excellent communication skills for effective reporting and collaboration with teams
? Familiarity with A/B testing and conversion rate optimization (CRO) techniques
? Knowledge of SEO best practices and techniques to complement paid marketing efforts

ELIGIBILITY

? Bachelor's degree in Marketing, Business, or a related field
? 2+ years of experience in performance marketing or digital marketing

WORKING DAYS & TIME

? Monday to Saturday (Alternate Saturdays Off)
? 9:30 AM - 6:30 PM

Job Type: Full-time

Pay: ?20,000.00 - ?30,000.00 per month

Schedule:

Day shift
Language:

English (Preferred)
Work Location: In person

Expected Start Date: 24/05/2025