Udyog Vihar, Phase IV, Sector 19, Gurgaon, Haryana (122016)
Role Overview:
We are seeking a results-driven Performance Marketing Executive to lead and manage our paid digital campaigns across platforms such as Google, Meta (Facebook & Instagram), and LinkedIn. The ideal candidate will be highly analytical, strategic, and capable of driving user acquisition and engagement through data-led marketing.
Key Responsibilities:
Paid Campaign Management:
Set up, monitor, and optimize paid advertising campaigns on Google Ads, Meta Ads, and LinkedIn.
Audience Analysis & Targeting:
Analyze audience and performance data, refine targeting segments, and adapt strategies to maximize reach and relevance.
ROI & Performance Tracking:
Monitor key metrics including ROI, CAC (Customer Acquisition Cost), install rates (for apps), and engagement metrics; prepare actionable reports for management.
Budget & Bid Optimization:
Manage campaign budgets, bids, and pacing to ensure optimal performance within allocated spend.
Collaboration:
Work closely with creative, content, and data teams to ensure ad creatives and landing pages are aligned for conversions.
Testing & Experimentation:
Conduct A/B tests on ads, landing pages, and targeting strategies to identify the most effective approaches.
Market & Competitor Research:
Stay updated on latest performance marketing tools, trends, and best practices.
Requirements:
Proven experience managing paid campaigns across Google, Meta, and LinkedIn.
Strong analytical skills with proficiency in ad platforms, Google Analytics, and spreadsheet analysis.
Ability to interpret data and provide actionable insights.
Understanding of digital marketing KPIs (CAC, ROI, LTV, install/engagement rates, etc.).
Excellent organizational, communication, and reporting skills.
How to Apply:
Send your resume and a brief note highlighting your relevant experience to hr@hkimedia.com
Only shortlisted candidates will be contacted for interviews.
Job Types: Full-time, Permanent
Pay: ₹15,000.00 - ₹35,000.00 per month
Ability to commute/relocate:
Haryana, Haryana: Reliably commute or planning to relocate before starting work (Required)
Application Question(s):
Current CTC
Expected CTC
Experience:
* Performance marketing: 2 years (Required)
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