Job Description

Job Title: Performance Marketing Executive

Job Overview

We are seeking a Performance Marketing Executive to plan, execute, and optimize paid advertising campaigns across Meta (Facebook & Instagram), Snapchat Ads, and YouTube Ads (Google Ads) with a strong focus on lead quality, conversions, and ROI.

Roles & Responsibilities

Create, manage, and optimize ad campaigns on Meta, Snapchat, and YouTube Ads Run campaigns for Lead Generation, Traffic, Conversions, and Brand Awareness Conduct audience research and build Custom, Lookalike, and Retargeting audiences Monitor daily performance and optimize CPL, CPC, CPA, CTR, and ROAS Perform A/B testing on creatives, ad copies, audiences, and placements Analyze lead quality and maintain performance data in Excel / Google Sheets Manage ad budgets and assist in scaling profitable campaigns Prepare weekly and monthly performance reports Stay updated with ad policies, trends, and platform updates
Requirements

1-3 years of hands-on experience in Performance Marketing or Paid Ads Strong working knowledge of Meta Ads Manager Experience with Snapchat Ads and YouTube Ads (Google Ads) is a plus Understanding of lead generation funnels and conversion tracking Ability to analyze data and take optimization decisions Proficiency in Excel / Google Sheets for reporting and lead analysis Good understanding of ad creatives, hooks, and audience behavior Strong communication and coordination skills Target-oriented and performance-driven mindset
Job Types: Full-time, Permanent

Pay: ₹15,000.00 - ₹41,382.61 per month

Ability to commute/relocate:

Greater Noida, Uttar Pradesh: Reliably commute or planning to relocate before starting work (Required)
Experience:

Performance marketing: 2 years (Required)
Work Location: In person