Job Description

Job Title: Performance Marketing Executive

Location:

Greater Noida (Work From Office)

Company:

ScholarHat

Employment Type:

Full-time

About ScholarHat

ScholarHat is a fast-growing EdTech company focused on upskilling students, graduates, and working professionals in high-demand technologies such as

.NET, Full Stack, AI, Cloud, DevOps, and Data Engineering

. We drive growth through impactful digital marketing, performance campaigns, and content-led strategies to support training programs and placement initiatives.

Key Responsibilities

Plan, execute, and optimize

paid digital marketing campaigns

across platforms like

Google Ads, Meta (Facebook & Instagram), LinkedIn Ads

, and YouTube. Manage end-to-end

lead generation campaigns

for courses, masterclasses, webinars, and placements. Track daily performance metrics such as

CTR, CPL, ROAS, conversions

, and campaign budgets. Create or support the creation of

basic social media banners, ad creatives, and landing page visuals

(Canva preferred). Coordinate with the content and design teams for ad copies, creatives, and funnels. Assist in

email marketing campaigns

--drafting copies, scheduling emails, and improving open & conversion rates. Conduct A/B testing on creatives, audiences, and ad formats to improve performance. Prepare weekly and monthly performance reports and share insights with the marketing leadership. Stay updated with the latest trends in

EdTech marketing, paid media, and growth strategies

.

Qualifications & Requirements

Education

Bachelor's degree preferred (B.Tech, BBA, BCA, MBA, or relevant field)

Experience

1-3 years of experience in

Performance Marketing / Digital Marketing

Experience in

EdTech or education marketing

is a strong plus

Skills Required

Hands-on experience with

Google Ads, Meta Ads, LinkedIn Ads

Strong understanding of

lead generation funnels and landing pages

Basic design skills using

Canva

(mandatory) Good copywriting and email marketing knowledge Analytical mindset with experience using

Google Analytics, Meta Business Suite

, etc. Strong coordination and communication skills

What We Offer

Opportunity to manage

high-budget, high-impact campaigns

Fast-paced startup environment with real ownership Exposure to EdTech growth, placements, and career-focused marketing Career growth into

Growth Manager / Performance Lead

roles Collaborative work culture at a rapidly scaling company
Job Types: Full-time, Permanent

Pay: ₹20,000.00 - ₹35,000.00 per month

Benefits:

Health insurance Provident Fund
Work Location: In person