Plan and run lead generation campaigns (Search, Display, Remarketing, YouTube).
Conduct keyword research and ad copy creation specific to clinic treatments.
Monitor and improve key performance metrics (CPL, CTR, ROAS).
Set up tracking using
Google Tag Manager
and GA4.
2. Meta Ads (Facebook & Instagram)
Create and manage Meta campaigns targeting potential clients based on demographics, interests, and lookalikes.
Use A/B testing to optimize creatives and audience segments.
Retarget users engaging with website, Instagram, or previous ads.
Analyze ad performance through Meta Ads Manager.
3. Basic Website & Landing Page Optimization
Coordinate with the development team or use platforms like
WordPress
for minor updates.
Ensure landing pages are mobile-friendly, fast-loading, and optimized for conversions.
Add/update service pages, meta tags, banners, and call-to-action buttons.
4. Reporting & Analytics
Maintain weekly/monthly reports of ad performance, spend, and lead quality.
Use
Google Analytics, Search Console, and Meta Insights
for performance reviews.
Provide actionable insights and improvement strategies
Job Type: Full-time
Pay: ?15,000.00 - ?25,000.00 per month
Benefits:
Leave encashment
Schedule:
Day shift
Experience:
Digital marketing: 2 years (Required)
Work Location: In person
Expected Start Date: 01/08/2025
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