Performance Marketing Executive (google & Meta Ads Specialist)

Year    DL, IN, India

Job Description

Key Responsibilities:



1. Google Ads Management



Plan and run lead generation campaigns (Search, Display, Remarketing, YouTube). Conduct keyword research and ad copy creation specific to clinic treatments. Monitor and improve key performance metrics (CPL, CTR, ROAS). Set up tracking using

Google Tag Manager

and GA4.

2. Meta Ads (Facebook & Instagram)



Create and manage Meta campaigns targeting potential clients based on demographics, interests, and lookalikes. Use A/B testing to optimize creatives and audience segments. Retarget users engaging with website, Instagram, or previous ads. Analyze ad performance through Meta Ads Manager.

3. Basic Website & Landing Page Optimization



Coordinate with the development team or use platforms like

WordPress

for minor updates. Ensure landing pages are mobile-friendly, fast-loading, and optimized for conversions. Add/update service pages, meta tags, banners, and call-to-action buttons.

4. Reporting & Analytics



Maintain weekly/monthly reports of ad performance, spend, and lead quality. Use

Google Analytics, Search Console, and Meta Insights

for performance reviews. Provide actionable insights and improvement strategies
Job Type: Full-time

Pay: ?15,000.00 - ?25,000.00 per month

Benefits:

Leave encashment
Schedule:

Day shift
Experience:

Digital marketing: 2 years (Required)
Work Location: In person

Expected Start Date: 01/08/2025

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Job Detail

  • Job Id
    JD3924994
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    DL, IN, India
  • Education
    Not mentioned
  • Experience
    Year