Location: Andheri, Mumbai - 400093
Experience: 3+ years
Company: ABC Designs
Job Type: Full-time
Joining: Immediate joinee preferred
Job Overview:
We are looking for a data-driven and results-oriented Performance Marketing Executive with
2 years of experience
to manage and optimize paid marketing campaigns across Google Ads, Meta Ads, and other performance channels.
The ideal candidate should also have strong working knowledge of Google Tag Manager (GTM) for accurate tracking and measurement of digital performance.
Key Responsibilities:
Search Engine Marketing (SEM) & Paid Ads
Plan, execute, and optimize PPC campaigns across Google Ads and Meta Ads (Facebook & Instagram).
Implement and manage Meta Pixel tracking across websites for conversion tracking, remarketing, and funnel performance insights
Conduct keyword research, ad group segmentation, bid strategies, and A/B testing.
Manage campaign budgets and ROAS, with strong attention to cost optimization and audience targeting.
Track conversion metrics and use attribution tools for funnel optimization.
Hands-on experience in running and optimizing
Meta Ads, Google Ads & LinkedIn Ads campaigns
as part of integrated digital marketing efforts.
Analytics & Reporting
Monitor performance using Google Analytics 4, Google Tag Manager.
Prepare insightful monthly/weekly reports on campaign KPIs.
Suggest actionable insights for continuous improvement of strategies.
Configure and troubleshoot Meta Pixel and Google Tag Manager for accurate tracking of ad events and user behaviour
Must-Have Skills:
2+ years of hands-on experience in Google Ads and Meta Ads campaign management
Solid understanding of performance KPIs like ROAS, CPL, CAC, CTR, and conversion rate
Proficient in Google Tag Manager (GTM), Google Analytics (GA4), and Google Ads
Experience in event-based tracking and troubleshooting tag firing issues
Working knowledge of Meta Pixel, LinkedIn Insight Tag, and remarketing strategy
Strong Excel/Google Sheets skills for data analysis and reporting
Google Ads and/or Meta Blueprint certifications preferred
Bonus Skills
(Preferred but not mandatory)
Experience with tools like SEMrush, Ahrefs.
Knowledge of LinkedIn Ads or YouTube Ads is a plus.
What We Offer
Opportunity to work with creative minds in a fast-growing digital environment
Performance-based growth opportunities.
Work-life balance
Exposure to real client campaigns and diverse industry portfolios.
A chance to contribute ideas, campaigns, and strategies from day one.
How to Apply
Send your resume with portfolio with 1-2 campaigns you've managed (paid or organic) to
Email - operations@abcdesigns.in
Subject: Application for Performance Marketing Executive - [Your Name]
Job Type: Full-time
CTC: ₹350,000.00 - ₹500,000.00 per year (Depends on interview & experience)
Work Location: In person
Job Type: Full-time
Pay: ₹350,000.00 - ₹500,000.00 per year
Work Location: In person
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