Job Description

Performance Marketer / Digital Marketing Executive (Paid Ads)

Experience:

1-3 Years

CTC:

?20,000 - ?30,000 per month (Based on experience & performance)

Location:

Surat, Gujarat (On-site)

Working Days:

Monday to Saturday

Working Hours (Flexible - Choose One):

Option 1:

9:00 AM - 6:00 PM

Option 2:

10:00 AM - 7:00 PM

Languages Required:

Gujarati, Hindi, English

Job Type:

Full-time

Job Summary

We are hiring a

Performance Marketer / Paid Ads Specialist

with hands-on experience in

Facebook Ads, Instagram Ads, and Google Ads

. The role focuses on

lead generation, ROI optimization, campaign scaling, and performance reporting

. Ideal candidates should have strong analytical skills and experience managing paid digital campaigns for service-based businesses.

Key Responsibilities

Plan, execute, and optimize

Meta Ads (Facebook & Instagram Ads)

and

Google Ads campaigns

. Generate

high-quality leads

while maintaining target

CPL, CPA, ROAS, and ROI

. Daily monitoring and optimization of

ad creatives, audiences, budgets, and bidding strategies

. Perform

A/B testing

on ads, creatives, copies, and landing pages. Analyze key performance metrics:

CTR, CPL, CPA, ROAS, Conversion Rate

. Prepare

daily, weekly, and monthly performance reports

using Excel / Google Sheets. Coordinate with

design, content, and sales teams

to improve campaign performance. Scale winning campaigns and pause low-performing ads efficiently.

Required Skills

1-3 years experience in

Performance Marketing / Digital Marketing / Paid Ads

. Strong hands-on experience with

Facebook Ads Manager and Google Ads

. Knowledge of

lead generation campaigns, funnels, and retargeting strategies

. Proficiency in

Excel / Google Sheets reporting

. Experience with

audience targeting, retargeting, and lookalike audiences

. Strong analytical and problem-solving skills.

Preferred Skills

Experience in

Landing Page Optimization & CRO

. Basic knowledge of

Google Analytics, Google Tag Manager, and tracking pixels

. Experience running ads for

service-based businesses, education, or training programs

.
Job Type: Full-time

Pay: ₹20,000.00 - ₹30,000.00 per month

Benefits:

Flexible schedule
Work Location: In person