Job Description

Performance Marketing -

Position:

Performance Marketing Executive / Manager

Department:

Marketing

Location:

Amraiwadi

Reporting To:

Marketing Manager

Key Responsibilities:

Plan, execute & optimize paid campaigns

across Google Ads, Meta (Facebook/Instagram), YouTube, and other digital platforms.

Manage campaign budgets

efficiently to achieve maximum ROI and lower CAC.

Monitor and analyze performance metrics

like CTR, CPC, ROAS, conversion rate, and daily spending.

Conduct keyword research

, audience targeting, and competitor analysis. Create & test

A/B ad copies, creatives, landing pages, and audience segments

. Work closely with the design team to develop

effective ad creatives

.

Track & report campaign performance

using dashboards and analytics tools. Implement

SEO/SEM strategies

to improve overall visibility and traffic. Ensure proper

pixel/UTM tracking

and integration for accurate data. Manage

remarketing & retargeting campaigns

to boost conversions. Identify

new trends and growth opportunities

in digital marketing. Coordinate with sales/e-commerce teams to improve

lead quality & funnel performance

.

Required Skills & Qualifications:

Bachelor's degree in Marketing, Digital Marketing, or related field. 1-5 years of experience in performance marketing. Strong knowledge of Google Ads, Meta Ads Manager, and other paid platforms. Familiarity with Google Analytics, Google Tag Manager, and tracking tools. Analytical mindset with strong data interpretation skills. Experience with e-commerce marketing is an added advantage. Strong communication and teamwork skills.

Key Performance Indicators (KPIs):

ROAS (Return on Ad Spend) CAC (Customer Acquisition Cost) Lead/Conversion Quality Cost per Lead (CPL) Campaign Optimization & Budget Management Revenue growth through paid channels
Job Types: Full-time, Permanent

Pay: ₹25,000.00 - ₹40,000.00 per month