Job Description

Job Title:

Performance Marketing Executive

Relevant Experience:

2+ years (excluding internships & freelancing)

Location:

Ahmedabad | Full-Time | On-site

Priority:

Immediate joiners preferred

Job Summary:

We are looking for a highly motivated

Performance Marketing Executive

with 2-3 years of experience to drive lead generation and user acquisition for our SaaS products. The ideal candidate will be skilled in managing multi-channel campaigns, optimizing ad spend, and ensuring maximum ROI.

Roles & Responsibilities:

Plan, launch, and optimize performance marketing campaigns across Google Ads, Meta Ads, and LinkedIn Ads. Drive qualified lead generation for SaaS products. Manage end-to-end campaign execution - from targeting, ad setup, creative testing, landing page optimization, to post-campaign reporting. Drive lead generation and user acquisition for SaaS products by optimizing for lower CPA and higher ROAS. Run remarketing, retargeting, and lookalike campaigns to nurture leads and improve conversion rates. Implement A/B testing for ad creatives, copies, landing pages, and funnels to maximize campaign performance. Monitor budgets, track KPIs (CTR, CPC, CPA, ROAS, Conversion Rates), and ensure efficient utilization of ad spend. Collaborate with design, content, and product teams to ensure campaigns are aligned with brand messaging and product positioning. Track, analyze, and report performance using tools like Google Analytics, Google Tag Manager, Meta Ads Manager, LinkedIn Campaign Manager, and dashboards.

Requirements:

2 - 3 years of experience in performance marketing / digital marketing, preferably in SaaS or B2B. Hands-on expertise in Google Ads, Meta Ads, and LinkedIn Ads. Strong analytical skills with experience in A/B testing, funnel optimization, and data-driven decision-making. Proficiency in campaign tracking and analytics tools(Google Analytics, GTM, Ads Managers, etc.). Ability to manage budgets effectively and deliver measurable business outcomes. Strong communication and collaboration skills.
Job Type: Full-time

Pay: ?20,000.00 - ?30,000.00 per month

Benefits:

Flexible schedule Health insurance Provident Fund
Work Location: In person