Job Description

Role Overview
We're seeking a Performance Marketing Executive to drive measurable growth across digital channels. The ideal candidate will be data-driven, ROI-focused, and passionate about scaling paid media campaigns that fuel our D2C brand's success.

Key Responsibilities

- Plan, execute, and optimize paid ad campaigns across Meta, Google, YouTube, and other performance channels.

- Develop A/B testing strategies for creatives, ad copies, and landing pages.

- Monitor and analyze metrics (CAC, ROAS, CTR, CPC, CPM) and prepare dashboards.

- Collaborate with creative, content, and product teams to align campaigns with brand goals. - Optimize funnels, remarketing, and audience segmentation strategies.

- Explore new channels and growth opportunities to scale acquisition.

- Stay ahead of industry benchmarks and platform updates.

Requirements

- 2-4 years of experience in performance marketing/paid media.

- Strong knowledge of Meta Ads Manager, Google Ads, and analytics platforms.

- Hands-on experience in running D2C campaigns with proven ROAS.

- Proficiency in Excel/Google Sheets, GA4, and reporting tools.

- Strong understanding of conversion tracking and attribution.

- Experience in beauty, wellness, or e-commerce/D2C is desirable.

- Bachelor's degree in Marketing, Business, or related field.

Why Join Us?

- Be part of a fast-growing beauty-tech brand redefining the industry.

- Ownership of campaigns with direct impact on revenue growth.

- Dynamic, collaborative, and innovation-driven culture.

- Career growth opportunities within the D2C ecosystem.

Job Type: Full-time

Pay: Up to ₹50,000.00 per month

Work Location: In person