Job Description

Job Title: Performance Marketing Executive

Industry:

Education / Digital Marketing Agency

Department:

Marketing

Employment Type:

Full-time

Job Summary

We are seeking a data-driven and result-oriented

Performance Marketing Executive

to plan, execute, and optimize paid marketing campaigns for our

Digital Marketing Institute and Digital Marketing Company

. The ideal candidate should have hands-on experience in

paid advertising platforms

and a strong understanding of lead generation, conversions, and ROI-focused campaigns.

Key Responsibilities

Plan, execute, and optimize paid campaigns on: Google Ads (Search, Display, YouTube) Meta Ads (Facebook & Instagram) LinkedIn Ads (preferred for academic leads) Generate high-quality leads for: Academic courses (Digital Marketing, Data Science, Full Stack, etc.) Digital marketing clients and services Manage campaign budgets and ensure maximum ROI Perform A/B testing on ad copies, creatives, and landing pages Track and analyze campaign performance using: Google Analytics Google Tag Manager Conversion tracking & pixels Optimize campaigns based on CPL, CPA, CTR, and conversion rates Coordinate with creative and content teams for ad creatives Prepare performance reports and insights for management Stay updated with latest trends in paid marketing and platform updates
Required Skills & Expertise

Strong hands-on experience in: Google Ads Meta Ads (Facebook & Instagram) Lead generation campaigns Understanding of: Funnel strategy & landing page optimization Keyword research & audience targeting Retargeting & remarketing strategies Basic knowledge of: SEO, SMO, and email marketing CRM & lead management systems Strong analytical and problem-solving skills
Qualifications

Bachelor's degree in Marketing, Business, IT, or related field Certification in Google Ads / Meta Ads is a plus
Experience

1-4 years of experience in Performance Marketing Experience in

education/academic lead generation

preferred Experience in

digital marketing agency environment

is an advantage
Key Performance Indicators (KPIs)

Cost Per Lead (CPL) Conversion Rate Return on Ad Spend (ROAS) Lead Quality & Volume Campaign Optimization Efficiency
What We Offer

Competitive salary + performance incentives Opportunity to work on both academic and agency projects Career growth in performance marketing & analytics Dynamic and fast-paced work environment
Job Type: Full-time

Pay: ₹15,000.00 - ₹35,000.00 per month

Work Location: In person