Job Description

Job Title: Performance Marketing Executive

Industry: Lifestyle & Fashion

Role Type: Full-Time

Location: Delhi

About the Role

We are looking for a dynamic and data-driven Performance Marketing Executive to join our growing lifestyle brand. The ideal candidate should have hands-on experience in running sales-focused campaigns, a strong understanding of consumer behaviour in the fashion/retail segment, and the ability to drive measurable results.

Key Responsibilities

1. Paid Ad Campaign Management

Plan, create & optimise sales-led campaigns across Meta (Facebook & Instagram) and Google Ads. Develop effective targeting strategies to maximise conversions & ROAS. Execute re-marketing, lookalike, and interest-based campaigns to capture high-intent audiences.
2. Sales & Performance Optimisation

Own the performance funnel end-to-end with the objective of driving online sales. Continuously test ad creatives, audience segments & bidding strategies. Monitor key metrics--CPC, CPA, ROAS, CTR, CPM--and optimise campaigns for maximum revenue.
3. Strategy & Planning

Work closely with the marketing & creative team to develop monthly performance strategies. Identify high-performing products and run focused campaigns to boost sales. Suggest new channels or formats (Reels ads, top-of-funnel campaigns, shopping ads etc.) to scale growth.
4. Analytics & Reporting

Prepare weekly & monthly performance reports with insights and action points. Analyse customer journey and funnel drop-offs to improve conversion rates. Track competitor activities and market trends in the lifestyle/fashion space.
5. Collaboration & Coordination

Coordinate with designers for ad creatives. Work with the eCommerce/website team to ensure landing pages are optimised for conversions.
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Required Skills & Experience

Minimum 1 year of hands-on experience in performance marketing. Strong knowledge of Meta Ads Manager & Google Ads. Experience running sales-driven campaigns for ecommerce/retail/fashion brands is a plus. Analytical & data-driven mindset with strong reporting skills. Good understanding of digital marketing funnels, attribution & consumer behaviour. Ability to work in a fast-paced environment and manage budgets efficiently.
Other Benefits

Performance-Based Incentives Opportunity to work with a fast-growing lifestyle brand Learning & upskilling opportunities Fun and creative work environment
How to Apply

Interested candidates can share their resume and portfolio of past campaigns at:

aggulati2302@gmail.com
Job Type: Full-time

Pay: Up to ?70,000.00 per month

Work Location: In person