Job Description

Experience Required

Minimum

2+ years

of hands-on experience in performance marketing and digital growth activities.

Job Location

Remote/Hybrid

Job Type

Full-Time

Job Summary

We are seeking a results-driven

Performance Marketing Executive

with a strong background in paid advertising, analytics, and organic growth strategies. The ideal candidate will be responsible for planning, executing, and optimizing performance marketing campaigns across multiple digital platforms to drive traffic, leads, and revenue.

Key ResponsibilitiesPerformance Marketing & Paid Advertising

Plan, execute, and optimize paid campaigns on

Google Ads

(Search, Display, Shopping, YouTube). Manage and scale

Meta Ads

(Facebook & Instagram) campaigns for conversions and brand awareness. Conduct A/B testing on ad creatives, audiences, and landing pages to improve ROI. Monitor daily campaign performance and optimize budgets for maximum efficiency.

Analytics & Reporting

Use

Google Analytics (GA4)

, Google Tag Manager, and Google Search Console to track performance. Analyze key metrics such as CPC, CPA, ROAS, CTR, and conversion rates. Prepare weekly and monthly performance reports with actionable insights.

SEO & SMO

Implement on-page and off-page

SEO strategies

to improve organic rankings. Conduct keyword research, competitor analysis, and technical SEO audits. Manage

Social Media Optimization (SMO)

across major platforms to improve engagement and reach.

Website & Content Management

Manage and update websites using

WordPress

, including basic page optimization. Coordinate landing page creation and optimization for marketing campaigns. Ensure website content aligns with SEO and conversion best practices.

Creative & Design Support

Create and edit marketing creatives using

Canva

for ads, social media, and banners. Collaborate with content and design teams to ensure brand consistency.

Required Skills & QualificationsTechnical Skills

Strong expertise in

Google Ads

,

Meta Ads Manager

, and campaign optimization. Proficiency in

Google Analytics (GA4)

, Google Search Console, and Tag Manager. Solid understanding of

SEO (On-page, Off-page, Technical)

principles. Experience with

SMO strategies

and social media performance tracking. Hands-on experience with

WordPress

CMS. Proficiency in

Canva

for creative design.

Marketing & Analytical Skills

Data-driven mindset with strong analytical and problem-solving abilities. Experience in conversion rate optimization (CRO). Understanding of customer funnels and performance-driven growth strategies.

Soft Skills

Excellent communication and reporting skills. Ability to manage multiple campaigns simultaneously. Strong attention to detail and time management. Proactive, self-motivated, and result-oriented approach.

Preferred Qualifications (Good to Have)

Experience in e-commerce or lead generation campaigns. Knowledge of remarketing, audience segmentation, and automation tools. Basic understanding of HTML/CSS is an advantage.
Job Types: Full-time, Contractual / Temporary
Contract length: 6 months

Pay: From ?12,000.00 per month

Benefits:

Cell phone reimbursement Internet reimbursement
Work Location: Remote