Job Description

Job Title: Performance Marketing Executive

Location:

Karol Bagh, Near Jhandewalan Metro, New Delhi

Company:

Mona B India (Bag Manufacturing & E-commerce Brand)

Experience Required:

Minimum 2 years (Relevant industry experience preferred)

About Us:

We are a fast-growing eco-conscious bag brand focused on selling premium and sustainable bags online. Our goal is to expand our digital footprint and drive high-quality traffic and sales through data-driven marketing strategies.

Key Responsibilities:

Plan, execute, and optimize

performance marketing campaigns

across

Google Ads, Meta (Facebook & Instagram) Ads, YouTube, and other paid channels

. Monitor daily campaign performance metrics like CTR, CPC, CPA, ROAS, and Conversion Rate. Conduct

keyword research

, competitor analysis, and audience segmentation to improve campaign efficiency. Collaborate with the creative team to develop engaging ad copies, visuals, and video content for campaigns. Manage and track

campaign budgets

ensuring maximum ROI. Set up and maintain

remarketing and retargeting

campaigns. Analyze campaign data to identify trends and insights for optimization. Work closely with the website/SEO team to align paid efforts with organic growth strategies. Generate weekly/monthly

performance reports

and present actionable insights. Stay updated with the latest digital marketing trends, tools, and algorithm updates.

Required Skills & Qualifications:

Bachelor's degree in Marketing, Advertising, Business, or a related field. Minimum

2 years of hands-on experience

in performance marketing (preferably in

E-commerce, Fashion, or Lifestyle industry

). Strong knowledge of

Google Ads, Meta Ads Manager, and Analytics tools (Google Analytics, Tag Manager, etc.)

Experience in

Shopify, Meta Pixel, and Conversion API setup

is a plus. Analytical mindset with the ability to interpret campaign data and metrics. Excellent communication and reporting skills. Creative thinking with a problem-solving approach.

What We Offer:

Competitive salary based on experience. Opportunity to work with a growing sustainable brand. A collaborative and creative work environment. Career growth and learning opportunities in digital marketing.

How to Apply:

Send your CV and portfolio (if available) to

monabindia@gmail.com

with the subject line:

Application for Performance Marketing Executive - Mona B India

.

Job Type: Full-time

Pay: ₹40,000.00 - ₹50,000.00 per month

Work Location: In person