Proven experience running successful Meta ad campaigns.
Strong analytical skills with proficiency in Meta Ads Manager and Google Analytics.
Basic understanding of A/B testing, funnel strategy, and remarketing.
Creative mindset for crafting engaging ad copies and visuals.
Familiarity with other paid platforms (Google Ads, LinkedIn Ads, etc.) is a plus.
Excellent communication, time management, and reporting skills.
Key Responsibilities
Develop, manage, and optimize paid campaigns across Facebook, Instagram, and Audience Network.
Conduct detailed audience research and create segmented ad sets for maximum ROI.
Design and test multiple ad creatives, copy variations, and CTAs.
Monitor daily ad performance, track key metrics (CPC, CTR, CPM, CPA, ROAS), and make data-backed decisions.
Implement retargeting strategies to re-engage potential customers.
Set up and manage Facebook Pixel, conversion tracking, and event optimization.
Collaborate with the content and design teams for ad creative development.
Prepare weekly and monthly reports highlighting campaign performance, insights, and recommendations.
Stay updated with the latest trends, algorithm updates, and best practices in Meta advertising.
Experience Required:
1-2 years in Meta Ads (Facebook & Instagram) campaign management
Job Types: Full-time, Permanent
Pay: ₹260,000.00 - ₹300,000.00 per year
Benefits:
Provident Fund
Work Location: In person
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