Poppy Seed Communication is looking for an experienced and detail-oriented
Performance Marketer
to lead and manage pay-per-click campaigns across major digital platforms. The ideal candidate will have a strong background in performance marketing and the ability to translate strategy into actionable insights that drive results.
Key Responsibilities
Develop and implement PPC strategies across platforms including
Meta, Google Ads, LinkedIn, and TikTok.
Create PPC media plans tailored to client budgets, objectives, and target audiences.
Communicate strategy, platform choices, KPIs (clicks, leads, conversions, ROAS), and expected outcomes to clients.
Conduct keyword research, competitor analysis, and define audience targeting parameters.
Analyze and optimize campaign performance on an ongoing basis.
Design and deliver performance reports with insights and actionable recommendations.
Apply
SEO
best practices (on-page and off-page) to enhance landing page effectiveness.
Use
AEO
(Answer Engine Optimization) tactics for voice search and featured snippets.
Implement
GEO
-targeting for local and hyperlocal advertising strategies.
Stay current with emerging SEO and
PPC tactics
, such as semantic SEO and zero-click search.
Utilize AI tools (ChatGPT, Jasper, Surfer SEO, SEMrush AI, etc.) to enhance campaign planning, content, and automation.
Requirements
3 to 5 years of hands-on experience managing PPC campaigns across various platforms.
Strong analytical skills and the ability to interpret data effectively.
Excellent communication and client-facing skills.
Certification in Google Ads and other PPC platforms (preferred).
Benefits
Competitive salary package: ₹4.5 - ?5LPA
Opportunity to work with a dynamic and creative team
Exposure to diverse clients and campaign strategies
Growth opportunities in digital marketing and performance media
Apply now and be a part of Poppy Seed Communication - where creativity meets performance.
Job Type: Full-time
Pay: ₹35,000.00 - ₹40,000.00 per month
Work Location: In person
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