Job Description

1. Paid Advertising Strategy & Execution

Plan, launch, and manage

paid marketing campaigns

across platforms: Google Ads (Search, Display, YouTube), Meta (Facebook/Instagram), LinkedIn, and other relevant channels. Develop and optimize ad copy, creatives, targeting, and bidding strategies to maximize ROI. Build custom audiences, retargeting funnels, and lookalike campaigns.

2. Performance Analysis & Optimization

Track, analyze, and report on campaign performance using tools like

Google Analytics, Meta Ads Manager, and other analytics dashboards

. Optimize for key metrics:

CPA, CTR, ROAS, CPL

, etc. Run

A/B testing

on ad creatives, landing pages, and targeting to improve conversion rates.

3. Landing Page & Funnel Collaboration

Work with design/content/dev teams to improve

landing page performance

and user experience. Ensure messaging alignment between ads and post-click experience (CRO-focused).

4. Budget Management

Plan and allocate monthly and quarterly

ad spend

across channels and campaigns. Monitor pacing and ensure spend efficiency against defined goals.

5. Campaign Planning & GTM Execution

Support product launches, seasonal campaigns, and growth initiatives with performance-first marketing strategies. Drive user acquisition, lead generation, or sales -- based on business goals.

6. Market & Competitor Insights

Research competitor ad strategies, trends, and audience behavior to inform media planning. Stay updated with

platform updates

, algorithm changes, and emerging ad formats.

7. Team & Vendor Coordination

Collaborate with internal teams (brand, content, SEO, design, tech) for cohesive campaigns. Manage relationships with media buying agencies, freelancers, or platform reps as needed.
Job Types: Full-time, Permanent

Pay: ?18,000.00 - ?25,000.00 per month

Benefits:

Health insurance
Schedule:

Day shift Morning shift
Supplemental Pay:

Performance bonus
Language:

English (Preferred)
Work Location: In person