Job Description

PLEASE NOTE: This is a 1-year contractual/secondment role. Please apply only if this opportunity aligns with your career aspirations.

Job Title:

Performance Marketing Consultant - Liquid IV, India

Work Location:

Mumbai HQ, Contractual

Job Function:

Beauty & Wellbeing, Marketing

About the Role:

Drive performance marketing excellence for India's most innovative hydration brand. You'll create high-converting creative assets at scale while optimizing campaigns across all digital channels to maximize growth and profitability.

Key Responsibilities:

Develop and execute high-performing creative assets across digital platforms Optimize campaign performance through data-driven testing and iteration Manage multi-channel performance marketing campaigns (paid social, search, programmatic) Analyze performance metrics and implement optimization strategies Collaborate with cross-functional teams to align marketing initiatives with business goals Stay current with platform trends and emerging marketing opportunities

What We're Looking For:

5+ years in performance marketing with D2C brand experience Proven track record of scaling campaigns and improving ROAS Strong analytical skills with proficiency in marketing analytics tools Creative mindset with understanding of consumer psychology Experience with major advertising platforms (Meta, Google, Amazon) Knowledge of Indian market dynamics and consumer behavior

Preferred Qualifications:

Health/wellness category experience Understanding of attribution modeling and testing methodologies * Creative tool proficiency (Adobe Creative Suite, Figma)