Job Description

Job Overview:

The Performance Marketing Brand Manager will be responsible for defining, executing, and optimizing a company's performance marketing strategy to achieve business objectives while ensuring a consistent and compelling brand message across all channels. This role requires a blend of creative leadership and analytical expertise to drive customer acquisition, engagement, and retention at an optimal return on investment (ROI).

Key Responsibilities:

Strategy and Planning:

Develop and implement a comprehensive performance marketing strategy that aligns with overall brand goals and business objectives. Define key performance indicators (KPIs) and set performance targets for all marketing campaigns. Conduct market research and competitor analysis to identify new opportunities and stay ahead of industry trends.

Campaign Management and Execution:

Oversee the end-to-end management and optimization of paid digital marketing campaigns across various channels, including but not limited to: Pay-Per-Click (PPC) advertising (Google Ads, Bing Ads) Social media advertising (Meta, TikTok, LinkedIn, etc.) Affiliate marketing Display and programmatic advertising Search Engine Optimization (SEO) and Search Engine Marketing (SEM) Manage and allocate marketing budgets effectively to maximize ROI and achieve cost-per-acquisition (CPA) targets. Collaborate with the creative and content teams to develop compelling ad creatives and messaging that are both on-brand and optimized for performance.

Brand Management:

Serve as a brand guardian, ensuring that all performance marketing initiatives and assets are consistent with the brand's voice, values, and visual identity. Work to build brand awareness and positive brand perception in a way that drives measurable business outcomes. Balance the need for immediate performance results with long-term brand equity and customer relationship building.

Data Analysis and Reporting:

Utilize data from various sources (e.g., Google Analytics, CRM software, ad platforms) to monitor campaign performance, identify trends, and derive actionable insights. Conduct A/B testing and experimentation to continuously improve campaign effectiveness and conversion rates. Prepare and present detailed performance reports to key stakeholders, providing clear insights and strategic recommendations.

Collaboration and Leadership:

Work cross-functionally with other teams, including sales, product, and engineering, to ensure a cohesive and unified approach to marketing. Manage and mentor junior team members or external agencies as needed. Stay updated on emerging platforms, marketing technologies, and best practices to maintain a competitive advantage.

Required Skills and Qualifications:

Bachelor's degree in Marketing, Business Administration, or a related field. Proven experience in a performance marketing or brand management role. Strong analytical skills and a data-driven approach to decision-making. Proficiency in digital marketing platforms and tools, such as Google Ads, Meta Ads Manager, Google Analytics (GA4), and various analytics software. Excellent understanding of digital marketing KPIs, including CPA, CAC, ROAS, CTR, and LTV. Strong project management, communication, and presentation skills. Ability to think strategically and execute tactically in a fast-paced environment.
Job Type: Full-time

Pay: ₹600,000.00 - ₹1,200,000.00 per year

Benefits:

Provident Fund
Application Question(s):

Do you have at least 3 years of experience with Brand Management? Are you familiar with performance marketing and affliate marketing? Can you generate Ad reports and produce analytics for the stakeholders on demand? Have you worked with Meta, LinkedIn and other social media platforms? Do you have strong knowledge and working experience with SEO and SEM?
Work Location: In person