Performance Marketing Associate

Year    WB, IN, India

Job Description

Location:

Kolkata

Experience:

1-3 Years

Job Type:

Full-Time

About IntelliJ Technologies



IntelliJ Technologies is a fast-growing digital solutions company delivering web development, e-commerce, app development, and performance-driven digital marketing services. We focus on quality execution, transparency, and measurable business outcomes.

We are urgently looking for a

Performance Marketing Associate

who can independently plan, execute, and optimize paid advertising campaigns for lead generation across major digital platforms.

About the Role



As a

Performance Marketing Associate

, you will be responsible for managing and scaling paid campaigns across

Meta Ads and Google Ads

. This role requires a hands-on marketer who is comfortable owning campaigns end-to-end, from setup to optimization while working closely with creative and analytics teams.

This is an ideal opportunity for someone who understands performance marketing fundamentals and is ready to lead ads independently in a high-growth environment.

Key Responsibilities



Campaign Execution:

Independently set up, launch, and manage paid campaigns on

Meta Ads

and

Google Ads

(Search, Display, YouTube, App/UAC if applicable).

Daily Monitoring & Optimization:

Track daily spends, bids, and performance metrics to ensure efficiency and budget adherence.

Creative Collaboration:

Coordinate with design and content teams to brief creatives, analyze performance, and suggest data-backed iterations.

A/B Testing & Experimentation:

Run experiments on ad copies, creatives, landing pages, and audience segments to identify high-performing combinations.

Performance Tracking & Reporting:

Maintain daily and weekly dashboards tracking key funnel metrics such as CTR, CPC, CPA/CPI, ROAS, and ROI.

Audience & Funnel Analysis:

Analyze user behavior and funnel drop-offs to improve conversions and campaign performance.

Budget Management:

Optimize spends to maximize ROI while meeting business goals.

Qualifications & Skills



Experience:

1-3 years in digital/performance marketing (Agency or Brand side).

Platform Knowledge:

Min of 1 year hands-on experience with

Meta Ads Manager

and

Google Ads

.

Analytics & Tracking:

Basic understanding of tools like

Google Analytics, Branch, Metabase

, or similar.

Data Skills:

Strong with numbers and comfortable working with Excel / Google Sheets.

Communication:

Clear communication and strong collaboration skills.

Mindset:

Ownership-driven, analytical, and performance-focused.
You may send your resume / relevant portfolio at

info@intellij.in



Job Type: Full-time

Pay: ?25,000.00 - ?28,000.00 per month

Education:

Bachelor's (Required)
Experience:

Google Analytics: 2 years (Required) Google Search Console: 2 years (Required) Google Ads: 1 year (Required)
Work Location: In person

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Job Detail

  • Job Id
    JD5113521
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    WB, IN, India
  • Education
    Not mentioned
  • Experience
    Year