Job Description

Location: Hyderabad, On-site

Experience: 2-4 years

Employment Type: Full-time

Role Overview

The Performance Marketing Associate will be responsible for end-to-end execution and optimization of paid marketing campaigns across Google, Facebook, LinkedIn. This role requires the ability to manage multiple campaigns in multiple platforms simultaneously to drive high-quality plus two student leads at scale.

Key Responsibilities

1. Campaign Strategy and Execution

? Develop and execute performance marketing strategies for lead acquisition across all digital channels, including building, launching, and managing campaigns on Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager.

? Ensure all campaigns are aligned with business goals, budgets, and timelines.

2. Optimization and Performance Management

? Monitor campaign performance, analyze metrics (CAC, CTR, ROI, LTV), and prepare actionable insights

? Conduct A/B testing on creatives, ad copies, targeting, and landing pages to continuously improve performance.

? Regularly review and adjust bids, budgets, and targeting to ensure efficiency and maximum ROI.

3. Analytics, Reporting, and Insights

? Use Google Analytics (including GA4) and platform-specific dashboards to analyze user behavior and campaign effectiveness.

? Create and maintain detailed campaign performance reports in Google Sheets, sharing actionable insights with internal stakeholders.

? Coordinate with the growth team to track lead quality and optimize campaigns accordingly.

5. Market and Competitor Research

? Conduct regular competitor benchmarking to understand market dynamics and identify opportunities.

? Explore emerging platforms and trends to test new lead generation tactics and expand channel mix.

Good To Have

? Agency experience

? Experience in EdTech

? Experience with Telangana and Andhra Pradesh markets

Job Type: Full-time

Work Location: In person