Job Description

Role: Performance Marketing Associate
Job Type: Full-Time
Location: Mohali/Remote
About Fitelo:
Fitelo is a fast-paced Indian D2C Health-tech startup looking to hire senior talent. It is an AI-powered online platform for weight loss and the management of chronic diseases. The company was founded with a vision to help customers take the healthier route by eating right, staying active and building healthy habits. It has grown exponentially with strong unit economics and is now looking to expand its team across multiple roles.
About the role:
We are looking for a proactive and results-driven Performance Marketing Associate to join our dynamic marketing team. This role focuses on the planning, execution, and optimization of Google Ads campaigns (both app and web) to drive user acquisition and maximize return on ad spend (ROAS). The ideal candidate will be experienced in digital advertising, analytical in nature, and adept at using marketing tools to monitor, optimize, and report campaign performance.
Specifically, this role will involve:

• Planning, setting up, and managing Google Ads campaigns across both app and web.
• Monitoring daily campaign performance and adjusting bids, budgets, and targeting to meet KPIs.
• Conducting A/B testing on creatives, landing pages, and audience segments.
• Analyzing campaign data and preparing reports with actionable insights.
• Managing campaign budgets effectively and optimizing bidding strategies.
• Working with tools such as Google Ads, Google Analytics, Google Tag Manager, Google Ads Editor, Excel, and Google Data Studio.

An Ideal Candidate will have:

• 2 3 years of hands-on experience managing Google Ads for app and web.
• Familiarity with marketing automation and analytics tools
• High attention to detail with the ability to troubleshoot campaign performance.
• Google Ads certifications search, Display, App.

Qualifications:

• Any graduate (preferred background in Marketing or related fields).
• Google Ads, Google Analytics, Google Tag Manager
• Google Ads Editor, Excel, Google Data Studio