Job Description

Location:

Shivaji Nagar, Pune

About the Role:

We are looking for an experienced

Performance Marketing Associate

to join our growth team at

Propacity

. In this role, you will take full ownership of

Google and Meta ad campaigns

for real estate projects, driving

high-quality leads

,

optimizing ROI

, and ensuring efficient budget utilization across multiple campaigns and clients.

This role demands deep platform expertise, analytical excellence, and a performance-first mindset to deliver measurable business growth for our developer partners.

Key Responsibilities:

Plan, create, and manage

performance marketing campaigns

on

Google Ads (Search, Display, YouTube)

and

Meta Ads (Facebook & Instagram)

tailored to real estate audiences. Optimize campaigns for

lead generation

,

cost per acquisition (CPA)

, and

return on ad spend (ROAS)

across multiple real estate projects. Conduct thorough

keyword research

,

ad copy testing

, and

audience segmentation

to improve campaign efficiency. Track daily performance metrics, analyze trends, and implement actionable insights to achieve monthly and quarterly goals. Create and manage

landing pages

,

UTMs

, and

conversion tracking

through platforms like

Google Analytics, Tag Manager, and CRM integrations

. Collaborate with the

creative and tech teams

to align ad creatives, landing pages, and messaging with campaign objectives. Prepare detailed

weekly and monthly performance reports

, and lead

client calls

to review insights, optimization strategies, and budget recommendations. Stay updated with

latest ad policy changes, targeting capabilities, and bidding strategies

on Google and Meta platforms.

Skills & Qualifications:

Bachelor's degree in Marketing, Business, or a related field.

3+ years of hands-on experience

managing Google and Meta ad campaigns (Real Estate experience preferred). Strong understanding of

conversion funnels, attribution models, and campaign optimization strategies.

Proficiency in tools such as

Google Ads, Meta Ads Manager, Google Analytics (GA4), Tag Manager, Looker Studio, and Excel.

Experience with

CRM-integrated lead tracking

and

A/B testing

for ad and landing page performance. Excellent communication skills for client interaction and cross-functional collaboration. Data-driven mindset with a passion for experimentation and measurable results.

What We Offer:

Work closely with

senior marketing strategists

and

real estate growth leaders.

Exposure to

multi-city campaigns

,

high-scale developer budgets

, and

AI-powered automation tools.

A collaborative, innovation-driven culture with clear growth pathways. Access to

advanced analytics, ad automation, and performance dashboards.

About Propacity:

Propacity is one of India's fastest-growing

proptech companies

, founded in 2021. Our solutions empower 100+ top developers across India by increasing sales velocity, simplifying operations, and enhancing marketing performance through tech-driven solutions.

We're backed by

Good Capital, Inuka Capital, and 30+ leading unicorn founders and domain experts.

Learn more at www.propacity.in
Send your resume to

hr.ppm@propacity.in

Job Type: Full-time

Pay: ₹30,000.00 - ₹60,000.00 per month

Benefits:

Health insurance Provident Fund
Work Location: In person