Job Description

Position: Performance Marketing and CRM
(Fashion/Luxury/Lifestyle) - female
Experience: 3-5 year
Salary: 50-75k
Location: Sector-54, Gurgaon
Industry" Luxury/Fashion/ Apparel
Key Responsibilities:
1.
CRM & Customer Retention

Manage and segment customer data across Shopify, marketplaces (Amazon,
Myntra, Tata CLiQ Luxury), and CRM platforms.

Execute email and WhatsApp campaigns - automation, A/B testing,
personalization, and performance tracking.

Develop and manage loyalty, referral, and win-back programs to improve customer
lifetime value (LTV).

Integrate and optimize AI Chatbots for personalized engagement
and lead nurturing.
2.
Performance Marketing (Meta, Google, YouTube)

Plan, execute, and optimize campaigns across Meta
(Facebook/Instagram), Google Ads, and YouTube.

Collaborate with internal and external teams for audience
segmentation, creative testing, UTM setup, and reporting.

Monitor and analyze KPIs including ROAS, CTR, CAC, and conversion
rate, making data-backed optimization recommendations.

Test audience clusters for premium segmentation.

Align ad campaigns with CRM strategies to ensure consistent
communication across channels.
3.
Analytics & Reporting

Create integrated dashboards covering CRM and paid media performance.

Track key engagement metrics such as open rate, CTR, repeat purchase
rate, and campaign ROI.

Provide insights to enhance customer journey mapping, funnel efficiency,
and conversion pathways.

Present monthly performance summaries and improvement recommendations.
4.
Cross-Functional Collaboration

Work with marketing, operations, and tech teams to synchronize CRM,
automation, and digital marketing efforts.

Coordinate with agencies or vendors for campaign execution, data sync,
and CRM tool integration.

Ensure brand consistency and premium positioning across all digital
touchpoints.
Qualifications

Bachelor degree in Marketing, Business, or related field.

3-5 years of experience in CRM and/or Performance Marketing for
premium or lifestyle brands.

Proficiency in CRM and automation tools (e.g., HubSpot, Brevo, Mailchimp,
Zoho, Klaviyo).

Working knowledge of Meta Ads Manager, Google Ads, and YouTube
Campaign Manager.

Strong analytical mindset; ability to interpret campaign data and make
optimization decisions.

Experience with Shopify, marketplaces (Amazon, Myntra, Tata CLiQ
Luxury), and email workflows and automations.

Excellent communication and coordination skills, with a premium brand
sensibility.
Mail
updated resume with salary details-
Email:
etalenthire@gmail.com
Satish:
88O2749743
Website:
www.glansolutions.com
Google
search: Glan Management Consultancy

Skills Required