Job Description

We're seeking an experienced Performance Marketing Specialist to lead paid ad campaigns

across Meta, TikTok, Snapchat, LinkedIn, and Google Ads. You'll be responsible for end-to-end

strategy, execution, optimization, and reporting--ensuring measurable growth and ROI for

diverse business verticals including e-commerce, hospitality, F&B, health, and travel.

Key Responsibilities


Design, launch, manage, and optimize high-performing ad campaigns across Meta,

TikTok, Snapchat, LinkedIn, and Google Ads.


Manage campaign budgets, bidding strategies, and spend pacing to meet or exceed ROI

and CPA targets.


Conduct A/B testing on ad creatives, targeting filters, and landing pages to maximize

performance.


Produce detailed performance reports, derive strategic insights, and make actionable

recommendations.


Collaborate with creative, content, analytics, and product teams to align ad strategy with

broader business goals.


Stay up to date with platform updates, trend shifts, and emerging digital marketing tools.

Required Experience & Skills


Minimum 5 years of hands-on experience running paid campaigns on Meta, TikTok, and

Google Ads.


Proficient in Snapchat Ads, LinkedIn Ads, and other social advertising platforms.


Strong experience with Google Analytics (GA4), Google Tag Manager, and ad

management dashboards.


In-depth knowledge of performance metrics: ROAS, CPA, CPL, CTR, conversion rates,

and spend efficiency.


Strong analytical mindset and ability to make data-driven decisions.


Skilled in budget management, campaign pacing, and bid optimization.


Experience in systematic testing and experimentation (A/B testing and multivariate

testing).

Qualifications


Bachelor's degree in Marketing, Business, or a related field, or equivalent professional

experience.


Experience in agency environments or high-growth businesses is a strong advantage.


Professional certifications (Google Ads, Meta Blueprint, TikTok Ads) are a plus.

Ideal Candidate Profile


Strategic and analytical thinker who uses data to drive decisions and results.


Highly organized, proactive, and results-driven with a strong sense of ownership.


Comfortable working cross-functionally with creative, content, and analytics teams.


Familiar with AI-based tools and automation platforms for campaign optimization.


Confident communicator with experience in reporting to and aligning with key

stakeholders.

Bonus Skills


Experience with TikTok Shop or other e-commerce ad integrations.


Familiarity with programmatic or native display platforms.


Previous experience managing large monthly media budgets.


Knowledge of remarketing, conversion tracking, and funnel analysis.

Job Type: Full-time