Job Description

We're seeking an experienced Performance Marketing Specialist to lead paid ad campaigns

across Meta, TikTok, Snapchat, LinkedIn, and Google Ads. You'll be responsible for end-to-end

strategy, execution, optimization, and reporting--ensuring measurable growth and ROI for

diverse business verticals including e-commerce, hospitality, F&B, health, and travel.

Key Responsibilities

? Design, launch, manage, and optimize high-performing ad campaigns across Meta,

TikTok, Snapchat, LinkedIn, and Google Ads.

? Manage campaign budgets, bidding strategies, and spend pacing to meet or exceed ROI

and CPA targets.

? Conduct A/B testing on ad creatives, targeting filters, and landing pages to maximize

performance.

? Produce detailed performance reports, derive strategic insights, and make actionable

recommendations.

? Collaborate with creative, content, analytics, and product teams to align ad strategy with

broader business goals.

? Stay up to date with platform updates, trend shifts, and emerging digital marketing tools.

Required Experience & Skills

? Minimum 5 years of hands-on experience running paid campaigns on Meta, TikTok, and

Google Ads.

? Proficient in Snapchat Ads, LinkedIn Ads, and other social advertising platforms.

? Strong experience with Google Analytics (GA4), Google Tag Manager, and ad

management dashboards.

? In-depth knowledge of performance metrics: ROAS, CPA, CPL, CTR, conversion rates,

and spend efficiency.

? Strong analytical mindset and ability to make data-driven decisions.

? Skilled in budget management, campaign pacing, and bid optimization.

? Experience in systematic testing and experimentation (A/B testing and multivariate

testing).

Qualifications

? Bachelor's degree in Marketing, Business, or a related field, or equivalent professional

experience.

? Experience in agency environments or high-growth businesses is a strong advantage.

? Professional certifications (Google Ads, Meta Blueprint, TikTok Ads) are a plus.

Ideal Candidate Profile

? Strategic and analytical thinker who uses data to drive decisions and results.

? Highly organized, proactive, and results-driven with a strong sense of ownership.

? Comfortable working cross-functionally with creative, content, and analytics teams.

? Familiar with AI-based tools and automation platforms for campaign optimization.

? Confident communicator with experience in reporting to and aligning with key

stakeholders.

Bonus Skills

? Experience with TikTok Shop or other e-commerce ad integrations.

? Familiarity with programmatic or native display platforms.

? Previous experience managing large monthly media budgets.

? Knowledge of remarketing, conversion tracking, and funnel analysis.

Job Type: Full-time