, we're not just an institute -- we're building the blueprint of the future of education. With a sharp focus on
AI-driven learning systems
, personalized academic growth, and digital-first thinking, we're setting the stage for a global transformation in how students learn, perform, and succeed.
We're looking for a
Performance Marketer
who's ready to leave behind outdated campaign models and step into a world where
AI meets education at scale
. If you love numbers, funnels, automation, and believe education can change the world -- this role is your canvas.
Your Role in Our Revolution
You won't just run ads -- you'll craft intelligent, adaptive marketing systems that feed an AI-powered learning machine.
Responsibilities:
Plan, launch, and scale
high-converting digital campaigns
across Google, Meta, and YouTube
Track and report
performance KPIs
(CTR, ROAS, CAC, LTV, Bounce Rate, etc.)
Design, build, and A/B test
conversion funnels
(from ad to lead to learning engagement)
Leverage
AI tools
like ChatGPT, Jasper, Copy.ai, SurferSEO to scale creatives, landing pages, and even media buying insights
Collaborate with our
academic, tech, and creative teams
to align messaging with evolving offerings
Conduct
market + competitor analysis
to fuel adaptive content and smart segmentation
Stay ahead of the curve with
trend reports, funnel experiments, and AI upgrades
Must-Have Skills
Proven expertise in
Google Ads
and
Facebook Business Manager
Experience with
lead generation
for EdTech, coaching, or online learning
Deep understanding of
AI integration
in performance marketing
Strong grip on
data storytelling
-- ROAS, CAC, conversion metrics, funnel optimization
Comfort using
automation
tools (Zapier, Make, Meta Scripts, etc.)
Bonus Superpowers
Knowledge of tools like
Canva, Figma, Webflow, Unbounce
SEO content optimization & growth hacks
Email drip campaigns + lead scoring systems
Basic knowledge of
education market behavior
Funnel building experience (ClickFunnels, Instapage, etc.)
in India -- possibly the world. This is your chance to:
Work with an ambitious, passionate team
Build systems from scratch -- not inherit broken ones
Grow into a leadership role as our digital wing expands
Contribute to real societal change -- not just sales numbers
Ready to Shape the Future?
Send your CV
Job Types: Full-time, Fresher
Pay: ₹13,799.42 - ₹68,067.59 per month
Benefits:
Leave encashment
Paid sick time
Ability to commute/relocate:
Rajkot, Rajkot, Gujarat: Reliably commute or planning to relocate before starting work (Preferred)
Application Question(s):
Tell us about a campaign where you dramatically improved ROAS. What worked? What didn't?
Which AI tools do you currently use for performance marketing? How do they impact your workflow?
What was the CAC for your last campaign, and how did you optimize it?
If we gave you ?10,000 to acquire 20 qualified leads in 7 days, what's your exact approach?
Which recent digital marketing trend excites you most -- and why?
Language:
English (Preferred)
Location:
Rajkot, Rajkot, Gujarat (Preferred)
Work Location: In person
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