Performance Marketer

Year    WB, IN, India

Job Description

We are looking for an experienced

Performance Marketer

to lead and manage our paid digital campaigns across multiple platforms. The ideal candidate should be data-driven, analytical, and capable of delivering measurable growth through well-optimized campaigns.

Key Responsibilities

Develop, implement, and optimize performance marketing campaigns across Google Ads, Meta Ads, and other relevant platforms. Plan and manage budgets effectively to achieve maximum ROI. Conduct keyword research, competitor benchmarking, and audience analysis. Implement A/B testing strategies to improve campaign performance. Track, measure, and report campaign results using Google Analytics (GA4) and other tools. Build remarketing and retargeting campaigns to drive customer retention. Collaborate with design, content, and SEO teams to align paid efforts with overall marketing objectives. Continuously identify opportunities to scale campaigns and improve conversion rates.
Requirements

Bachelor's degree in Marketing, Business, or a related field. 2-5 years of proven experience in performance marketing, preferably in e-commerce or D2C businesses. Hands-on expertise in Google Ads (Search, Display, Shopping, YouTube) and Meta Ads. Strong knowledge of Google Tag Manager and Google Analytics (GA4). Proficiency in tracking, attribution, and conversion optimization. Excellent analytical and problem-solving skills. Ability to manage multiple campaigns under tight deadlines. Strong communication and reporting skills.
What We Offer

An opportunity to play a key role in the growth of a rapidly expanding brand. A performance-driven and collaborative work environment. Competitive salary and performance-based incentives. Scope for career advancement with direct exposure to senior leadership.
Job Type: Full-time

Pay: ?25,000.00 - ?35,000.00 per month

Benefits:

Health insurance Leave encashment Paid sick time
Education:

Bachelor's (Required)
Experience:

Digital marketing: 1 year (Required) Google Ads: 1 year (Required)
Work Location: In person

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Job Detail

  • Job Id
    JD4069782
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    WB, IN, India
  • Education
    Not mentioned
  • Experience
    Year