to lead and manage our paid digital campaigns across multiple platforms. The ideal candidate should be data-driven, analytical, and capable of delivering measurable growth through well-optimized campaigns.
Key Responsibilities
Develop, implement, and optimize performance marketing campaigns across Google Ads, Meta Ads, and other relevant platforms.
Plan and manage budgets effectively to achieve maximum ROI.
Conduct keyword research, competitor benchmarking, and audience analysis.
Implement A/B testing strategies to improve campaign performance.
Track, measure, and report campaign results using Google Analytics (GA4) and other tools.
Build remarketing and retargeting campaigns to drive customer retention.
Collaborate with design, content, and SEO teams to align paid efforts with overall marketing objectives.
Continuously identify opportunities to scale campaigns and improve conversion rates.
Requirements
Bachelor's degree in Marketing, Business, or a related field.
2-5 years of proven experience in performance marketing, preferably in e-commerce or D2C businesses.
Hands-on expertise in Google Ads (Search, Display, Shopping, YouTube) and Meta Ads.
Strong knowledge of Google Tag Manager and Google Analytics (GA4).
Proficiency in tracking, attribution, and conversion optimization.
Excellent analytical and problem-solving skills.
Ability to manage multiple campaigns under tight deadlines.
Strong communication and reporting skills.
What We Offer
An opportunity to play a key role in the growth of a rapidly expanding brand.
A performance-driven and collaborative work environment.
Competitive salary and performance-based incentives.
Scope for career advancement with direct exposure to senior leadership.
Job Type: Full-time
Pay: ?25,000.00 - ?35,000.00 per month
Benefits:
Health insurance
Leave encashment
Paid sick time
Education:
Bachelor's (Required)
Experience:
Digital marketing: 1 year (Required)
Google Ads: 1 year (Required)
Work Location: In person
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