Performance Marketer

Year    WB, IN, India

Job Description

Position: Performance Marketer



Location: Central Avenue, Kolkata



Timing: 11am to 8pm



Week off: Tuesday



Experience: Minimum 4 to 5 years in performance marketing in preferably in facebook and google ads.



Salary: upto 50000 per month



Key Responsibilities:



Campaign Management:



Plan, execute, and optimize performance marketing campaigns across channels like Google Ads, Facebook Ads, Instagram, and other relevant platforms.

Develop A/B testing strategies to optimize creative and targeting for better conversion rates. Analytics and Reporting:Monitor and analyze key metrics to assess the effectiveness of marketing campaigns.Generate detailed reports on campaign performance, ROI, and provide actionable insights to improve future strategies.

Optimization:

Continuously optimize ad copy, landing pages, and bidding strategies to maximize the effectiveness of campaigns. Utilize data analysis tools to refine target audiences and improve conversion rates.

Budget Management:

Manage and allocate advertising budgets efficiently to achieve maximum ROI. Forecast and report on campaign spend and performance against KPIs .Collaborative Strategy Development:Work closely with content creators, graphic designers, and other marketing team members to ensure consistent and effective messaging. Collaborate with the product team to align marketing strategies with PrepMed's overall business goals.

Market Research:

Stay up-to-date with the latest industry trends, digital marketing strategies, and competitor analysis. Research and implement new marketing strategies to stay ahead in the competitive market.

Requirements



Bachelor's degree.

Minimum 4 years of experience in

performance marketing preferably in edtech

.

Strong knowledge in google and facebook ads.

Send your resume at

hrm@prepmed.in



Job Types: Full-time, Permanent

Pay: ?25,000.00 - ?50,000.00 per month

Work Location: In person

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Job Detail

  • Job Id
    JD3843632
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    WB, IN, India
  • Education
    Not mentioned
  • Experience
    Year