Performance Marketer
Job Description
Key Responsibilities
Plan, launch, and manage performance marketing campaigns across Meta(Facebook/Instagram), Google Ads (Search, Display, YouTube), and other relevant platforms
Set clear KPIs and performance goals for each campaign -- including lead generation, website traffic, conversions, and brand awareness
Conduct ongoing A/B testing for creatives, copy, and audiences to improve performance
Monitor campaign budgets, pacing, and bid strategies for maximum efficiency
Analyze and report on campaign performance using platforms like Google Analytics, Meta Business Manager, and ad dashboards
Collaborate with creative, strategy, and account teams to align campaign goals with content and messaging
Stay updated on industry trends, algorithm changes, and emerging ad formats
Requirements:
Proven experience in managing paid marketing campaigns on Meta, Google Ads, and YouTube
Strong understanding of performance metrics (CPC, CPA, CTR, ROAS, etc.)
Experience with lead generation funnels, pixel setup, retargeting, and lookalike audiences
Working knowledge of Google Analytics, UTM tracking, and basic SEO/SEM principles
Ability to manage multiple campaigns and clients simultaneously
Job Types: Full-time, Permanent
Pay: ₹25,000.00 - ₹30,000.00 per month
Benefits:
Cell phone reimbursement Flexible schedule
Schedule:
Day shift Fixed shift
Work Location: In person
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Job Detail
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Job IdJD3843406
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationWB, IN, India
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EducationNot mentioned
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ExperienceYear