Job Description

Salary -

As per the market standards

Experience -

4+

Skills -

Strategic & Analytical, Performance Marketing, Retention & CRM, Collaboration & Communication, Creative & Innovative, Experimentation & Testing, Data-Driven Decision Making , Funnel Optimization , Marketing Automation, Attribution &

Key Responsibilities:

Develop and lead holistic growth strategies across acquisition, activation, retention, and

monetisation funnels

Identify, prioritize, and execute scalable growth experiments Collaborate with the Digital Ads team to align paid acquisition with broader growth goals

and optimize marketing spend for maximum ROI

Use quantitative data analysis and qualitative insights to inform hypotheses and drive

continuous improvement

Partner with product, marketing, and analytics teams to implement tracking, attribution,

and data infrastructure that supports growth initiatives

Design and execute A/B tests and conversion rate optimization tactics throughout the

customer journey

Own retention marketing strategies, including lifecycle email campaigns, push

notifications, and loyalty initiatives to maximize user lifetime value

Identify new growth channels and innovative tactics to expand market reach and

customer base

Create detailed growth reports, communicate results to leadership, and refine strategies

accordingly