Job Description

About the Role

We're hiring a hands?on

Media Buyer

who can plan, launch, and

strategically scale

Meta & Google campaigns to drive

qualified consultations

for healthcare brands. You'll own both execution and strategy--turning budgets into predictable revenue while maintaining compliance and data hygiene.

Key Responsibilities

Own the Paid Growth Strategy

for assigned clinics: market sizing, offer positioning, channel mix, and experimentation roadmap. Plan, launch, and optimize campaigns on

Meta (Lead/Conversion)

and

Google (Search, PMax, Display, YouTube)

across multiple cities. Build

keyword/audience

strategies, write high?converting ad copies & hooks; brief & review creatives. Implement accurate

conversion tracking

(Pixels, GTM, GA4), set up

offline conversions

(GCLID/FBCLID/Lead ID) and CRM routing (TeleCRM/Zoho/WhatsApp). Daily optimization: bids, budgets, placements, negatives, frequency, and

A/B testing

. Drive

CRO

on landing pages (load speed, trust signals, forms, CTA hierarchy) with web/design. Maintain clean

SOPs & naming conventions

; ship weekly reports with

CPL, CPA, ROAS, bookings

. Ensure

policy & privacy

compliance for healthcare verticals. Collaborate with CSMs & Sales to improve

lead quality ? appointment ? show?ups

.

Must?Have Skills

Proven hands?on Meta & Google Ads experience with

lead?gen at scale

. Strong analytics: explain movements in

CTR/CVR/CPL/CPA

with data and clear next actions.

GA4, GTM, Pixel

implementation, UTM hygiene, Sheets/Excel proficiency. Clear communication, speed, and multi?account prioritization.

Healthcare performance marketing

exposure is a big plus.
Job Type: Full-time

Pay: ₹20,000.00 - ₹35,000.00 per month

Ability to commute/relocate:

Nolambur, Chennai, Tamil Nadu: Reliably commute or planning to relocate before starting work (Preferred)
Application Question(s):

What is you're expected CTC ? What is your current CTC?
Education:

Bachelor's (Preferred)
Experience:

Media buying: 1 year (Preferred)
Language:

Hindi (Preferred)
Work Location: In person