Job Description

Key Responsibilities:

Plan, execute, and optimize paid ad campaigns across platforms like Google Ads, Meta (Facebook & Instagram), YouTube, and LinkedIn. Generate high-quality leads while maintaining cost-efficiency and improving conversion rates. Design and tweak marketing funnels, including automation workflows using AI tools where applicable. Create, curate, and distribute marketing content across email, social media, and ad networks. Implement and manage email marketing campaigns with a focus on performance. Monitor key marketing metrics (CPL, CTR, ROAS, etc.), generate reports, and make data-backed decisions. Use GA4 and other analytics tools to track, measure, and optimize campaign performance. Coordinate with design/content teams to develop effective creatives for campaigns. Contribute to improving brand visibility and expanding digital reach. Stay updated with industry trends, emerging channels, and marketing technologies.

Requirements:

3-5 years of hands-on experience in performance marketing / growth marketing roles. Proven experience in platforms like Google Ads, Meta Ads (conversion & lead generation), YouTube Ads, and LinkedIn marketing. Strong knowledge of marketing automation, workflows, funnel optimization, and AI-powered tools. Experience in email marketing and content strategy. Advanced Excel skills for performance analysis and reporting. Excellent communication and content creation skills. Preferably worked in ed-tech or a similar fast-paced industry. Proactive, detail-oriented, and able to work independently under pressure.

Performance Expectations:

Increase marketing efficiency and ROI. Improve brand visibility across relevant digital channels. Reduce lead acquisition costs while maintaining or improving quality. Continuously optimize funnels and campaigns based on data insights.

Benefits & Compensation:

Competitive salary as per industry standards. Opportunity to work in a high-growth startup with exposure across functions. High visibility and recognition for individual contributions. A performance-driven culture that rewards innovation and ownership.

Work Environment:

Strictly Work from Office - Perumbakkam, Chennai Fast-paced startup culture with a strong focus on growth and execution. Collaborative environment with direct impact on business outcomes.

Location:

Perumbakkam, Chennai (Work from office only) - Location Link

Requirements:

Must own laptop & cellphone (company number provided)
Job Types: Full-time, Permanent

Pay: ?50,000.00 - ?60,000.00 per month

Benefits:

Provident Fund
Experience:

Performance marketing: 5 years (Required) Google Ads: 5 years (Required) Email marketing: 5 years (Required) AI: 5 years (Required)
Work Location: In person